Argentina Vehicles Market in 2025 is still growing significantly. H1 sales rose by 76.8% with largest gains in the LATAM region. Volkswagen was the standout brand, up 102% in 2nd.
Economic Environment
Argentina is projected to grow 5.5% in 2025, driven by recovering real wages, private consumption, and strong investment. Inflation is expected to drop significantly to 30%, down from 118% in 2024, although utility price adjustments and services costs remain a disinflationary challenge. Fiscal balance is expected to hold steady after achieving equilibrium in 2024, supported by improved tax revenue and limited expenditure cuts. A process of remonetization is underway due to expanding credit, even as monetary issuance remains restricted.
The government will likely maintain the crawling peg exchange rate regime through the October elections, targeting ARS 1,400 per USD by year-end. A current account deficit of 1.4% of GDP is anticipated, mainly due to increased imports and outbound tourism. The external sector will benefit from a growing energy trade surplus. Political risks remain, particularly if popular support for the government wanes ahead of elections. Despite this, consumer confidence and presidential approval remain high, fostering demand for durable goods. An agreement with the IMF is progressing, including refinancing of upcoming debt and potential new funds.
Automotive Industry Trend and Outlook
Though last year’s trend was mainly negative, vehicle sales in Argentina boomed 76.8% in H1 of 2025 to reach 303,584 units.
The removal of a series of tariffs on imports was strongly beneficial to the sector, appealing to foreing brands and increasing imports, though this approach increases competitive pressure on domestically produced models.
Looking at H1 data for 2025 brand-wise, the leader was Toyota (+39%), followed by Volkswagen in 2nd (+102%) and Fiat in 3rd (+88.2%).
Renault -up 1 spot- ranked 4th (+92.5%) followed by Peugeot -down 1 spot- in 5th (+75.1%), Ford in 6th (+52.3%) and Chevrolet in 7th (+99.9%).
Citroen ranked 8th (+104.6%), in front of Jeep -up 1 spot- in 9th (+92.6%) and Nissan -down 1 spot- in 10th (+16.2%).
Looking at best-selling models, with full details reported in the dedicated post, the Peugeot 208 became the best seller while growing 15.5% in year-on-year sales. In 2nd followed the Fiat Cronos while gaining 27.6%.
EV Market Trend and Outlook
Though still behind regional trends, Argentina’s EV Sector is expected to accelerate in 2025, growing 474.5% in yearly volume in H1.
Factors behind this growth include the removal of improt tariffs on low-cost electric and hybrid vehicles as well as the general rebound of the automotive sector.
Baic reported major growth and climbed 4 spots into 1st, followed by Volvo and BMW. Local EV brand Coradir, failed to keep up and lost 64.3%, dropping to 6th.
Medium-Term Market Trend
Starting in 2014, Argentina’s vehicle market stayed relatively stable until 2016, then surged in 2017 to a decade high of 885,096 units, up 29.3% from 2014, driven by favorable macroeconomic conditions, wage growth, and easier credit under expansionary policies.
However, the market contracted in 2018–2019, losing 49.3% from its 2017 peak due to rising inflation, currency devaluation, and tighter monetary conditions that eroded purchasing power and financing. The 2020 pandemic worsened the downturn, cutting sales another 30.7% to 303,793 units amid lockdowns and economic paralysis.
Post-COVID, the market rebounded modestly: 355,793 units in 2021 (+17.1%), 392,533 in 2022 (+6.5%), and 419,256 in 2023 (+6.8%). In 2024, however, sales fell 7.9% due to the Milei administration’s aggressive stabilization measures, fiscal austerity, monetary tightening, and trade liberalization, which, while laying recovery foundations, temporarily dampened consumer demand.
EV adoption remains low, even within Latin America, due to limited charging infrastructure, high upfront costs, scarce local supply, and weaker incentives than in countries like Brazil or Colombia. After modest growth from 2015–2018, EV sales stagnated until 2024, when they began to recover slightly thanks to tax breaks, tariff exemptions, and rising interest in hybrids.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group, and top 10 Models.
