Argentina Vehicles Market in 2025 expands significantly. Full-year sales rose by 47.8%, with widespread double-digit gains among leading brands. EVs on the other hand kepts struggling, totalling only a negligible share of the total.
Economic Environment
Argentina’s economic momentum weakened toward the end of 2025, as economic activity contracted by 0.3% year on year in November, marking the first decline of the year and undershooting market expectations. The slowdown was broad-based, with sharp contractions in fishing, manufacturing, wholesale and retail trade, and construction, highlighting ongoing fragilities despite earlier signs of recovery. The November data followed a strong performance in October and a solid 3.3% GDP expansion in the third quarter, with analysts still expecting growth of around 3.5% in the final quarter of 2025.
Since taking office in late 2023, President Javier Milei’s austerity and market-oriented reforms have significantly reduced inflation from extreme levels near 290%, although economic volatility remains high. Despite the weak November reading, analysts remain cautiously optimistic about 2026, supported by improved macroeconomic stability, lower inflation, and expectations of a more sustained recovery in activity.
Though last year’s trend was mainly negative, vehicle sales in Argentina boomed 47.8% in 2025 reaching 571,308 units. Still, sales figures remain below pre-covid totals, reporting an annual growth loss of 7.9% in the decade 15-25-
The removal of a series of tariffs on imports was strongly beneficial to the sector, appealing to foreing brands and increasing imports, though this approach increases competitive pressure on domestically produced models.
Brand-wise, the leader was Toyota with a share of 16.9% (+14.5%), followed by Volkswagen in 2nd with 16.3% (+46.4%) and Fiat in 3rd with 12.9% (+57.3%).
Renault -up 2 spots- ranked 4th (+63.8%) followed by Peugeot -down 1 spot- in 5th (+33.7%), Ford -down 1 spot- in 6th (+38.6%) and Chevrolet in 7th (+95.9%).
Citroen ranked 8th (+67.6%), in front of Jeep in 9th (+69.6%) and Nissan in 10th (+19.1%).
Looking at best-selling models, with full details reported in the dedicated post, the Toyota Hilux -up 1 spot- became the best seller while growing 6.1% year-on-year. The Toyota Hilux -up 3 spots- followed in 2nd, up 44.6%.
EV Market Trend and Outlook
EV sales remain a small fraction of the argentinian automotive sector. Still, chinese car makers are expanding their influence in South America, looking for a way out of the domestic price war. Lack of charging infrastructure however continues to suffocate growth in the country.
BYD started to gain some share in the country while also easily overtaking other competitors.
Volvo ranked 2nd while Fiat followed in 3rd. Local EV brand Coradir, failed to keep up and lost 62.6%, dropping to 4th.
Medium-Term Market Trend
Starting in 2014, Argentina’s vehicle market stayed relatively stable until 2016, then surged in 2017 to a decade high of 885,096 units, up 29.3% from 2014, driven by favorable macroeconomic conditions, wage growth, and easier credit under expansionary policies.
However, the market contracted in 2018–2019, losing 49.3% from its 2017 peak due to rising inflation, currency devaluation, and tighter monetary conditions that eroded purchasing power and financing. The 2020 pandemic worsened the downturn, cutting sales another 30.7% to 303,793 units amid lockdowns and economic paralysis.
Post-COVID, the market rebounded modestly: 355,793 units in 2021 (+17.1%), 392,533 in 2022 (+6.5%), and 419,256 in 2023 (+6.8%). In 2024, however, sales fell 7.9% due to the Milei administration’s aggressive stabilization measures, fiscal austerity, monetary tightening, and trade liberalization, which, while laying recovery foundations, temporarily dampened consumer demand.
EV adoption remains low, even within Latin America, due to limited charging infrastructure, high upfront costs, scarce local supply, and weaker incentives than in countries like Brazil or Colombia. After modest growth from 2015–2018, EV sales stagnated until 2024, when they began to recover slightly thanks to tax breaks, tariff exemptions, and rising interest in hybrids.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group, and top 10 Models.
