Belgium Auto Sales strongly recovered in May, as strict restriction measures were progressively eased during the month. Indeed, 34.752 units were sold in May (-32%), leading Year to Date sales to 167.453 (-31.4%). Peugeot was the best-selling brand, while Toyota registered the best Top 10 performance.
Belgium Auto Market in May
Belgium is the World’s worst affected country in terms of number of deaths per head of population. Indeed, as of June 1, it was reported that there had been 819 deaths per one million head of population, almost double compared to France. However, having imposed strict restriction measures, the Governement progressively eased restrictions from May 4.
As a result, in May registrations reported a strong recovery compared to April’s deep fall. Indeed, 34.752 units were sold in May (-32%), leading Year to Date sales to 167.453 (-31.4%).
Peugeot was the best selling brand in May – outpacing the market trend (-14%) – while Toyota registered the best Top 10 performance, up 5.9%. Impressive performances scored by Mini (+23.1%), DS (+30.7%) and SsangYong (+63.6%).
Post Covid19 Market Trend
Apparently the Covid19 diffusion in the country started later compared with South Europe and the Government has not taken any concrete action to avoid the diffusion until mid-March. Then, following the decision taken by all the rest of surrounding countries, it was decided to shut down all the activities, including automotive manufacturers and dealerships.
So, sales activities were in the normal speed for over half the month and the new vehicles sales registrations in March had been only partially hit (-47.5%), ending the first quarter with 127.415 units sold (-18.3%).
In April, strict national lockdown measures were held for the entire month. As a result, auto sales collapsed 90.1% with 5.296 units sold.
Medium Terms Market Trend
In recent years the Belgium car passenger market was moderately positive, with sales grew up form 486k in 2012 to 550k in 2019, sustained by the positive economic momentum and by the incentives to renovate the car park with green vehicles. In 2019, despite decelerating compared to previous months, registrations reported the 5th annual gain in a row.
The key factors for the development of the industry were the introduction of vehicles with lower CO2 emission and country economic development. Both factors pushing the market alternatively up and down.
However, according to data released by the Federation Belge de L’automobile et du cycle, the start of 2020 was shy, with year-to-date February sales at 98.606, down 2.4%.
Tables with sales figures
In the tables below we report sales for all Brands and top 10 Manufacturers Group.