Bosnia 2018. Skoda leads with Octavia and Fabia on top

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Bosnian vehicles market
Ford-Focus_RS-2016

Bosnian vehicles market in 2018 has improved again signing the third year of growth in a row, ending with sales at 9.690 (+1.1%). Skoda is the market leader, ahead of Volkswagen and Opel. The Skoda Octavia is back on top.

Economic Environment

Bosnia economy slowed in the third quarter on sluggish household consumption growth and weaker exports. Nevertheless, total investment and government spending picked up in the quarter. Looking to Q4, the economy likely hummed along at a solid pace thanks to declining unemployment and a buoyant tourist sector.

The outlook for 2019 remains promising. Job creation, higher remittances and a growing tourism sector should boost private consumption, while FDI inflows will likely drive investment. A fragmented government, however, could stall important reforms.

Market Trend

Bosnian vehicles market in recent years has recovered following the deep fall scored in the 2008-2009 crisis. In the last five years annual sales volume grew up from 8.421in the 2012 to 8.870 in the 2016, recovering the 2013 fall. In the 2017, light vehicles sales have been 10.803, up 21.8%.

In the 2018 the car passenger’s market has grown. Indeed, this is the third consecutive year of growth, with sales up 1.1% from last year. The market ended with registrations at 9.690.

MarketSales 2014Sales 2015Sales 2016Sales 2017Sales 2018'+/- 2018
Car6.5146.0447.7989.5829.6901,1%

Brand-wise, the 2018 market leader is Skoda with 1.808 units (+18.2%) and 18.7% of market share. In second place Volkswagen with 1.548 sales (+6.7%)  followed by Opel with 721 (-14.5%) and Dacia with 644 (+5.6%).

Rank 2018Rank 2017Sales 2018Sales 2017'+/- 2018Share 2018
11Skoda1.8081.53018,2%18,7%
22Volkswagen1.5481.4516,7%16,0%
33Opel721843-14,5%7,4%
45Dacia6446105,6%6,6%
57Toyota6085971,8%6,3%
64Renault524616-14,9%5,4%
78Hyundai423483-12,4%4,4%
89Peugeot4224220,0%4,4%
96Ford409598-31,6%4,2%
1011Citroen3483266,7%3,6%

Rank 2018Rank 2017Sales 2018Sales 2017'+/- 2018Share 2018
11Volkswagen Group3.9443.6388,4%40,7%
22P.S.A.1.4911.591-6,3%15,4%
33Renault Nissan Alliance1.4581.4063,7%15,0%
44Hyundai-Kia677775-12,6%7,0%
56Toyota Group6085971,8%6,3%
65Ford Group409598-31,6%4,2%
78Mercedes Daimler27223316,7%2,8%
89F.C.A.22918424,5%2,4%
97Suzuki223255-12,5%2,3%
1010BMW126132-4,5%1,3%

Rank 2018Rank 2017ModelSales 2018Sales 2017'+/- 2018
12Skoda Octavia59548722,2%
25Skoda Fabia54335752,1%
31Volkswagen Golf430526-18,3%
46Volkswagen Passat35928326,9%
54Opel Astra303402-24,6%
67Dacia Duster280282-0,7%
79Dacia Sandero2592369,7%
813Skoda Rapid24420121,4%
810Hyundai Tucson2442334,7%
916Toyota Yaris22515842,4%
1011Volkswagen Polo220223-1,3%