Bulgaria 2020. Dacia keeps gaining share in market down 35.4%

Bulgarian car market
The 2017 Renault Zoe

Bulgarian auto market in 2020 falls by 35.4% as the pandemic and lockdowns affect sales. Full-Year sales have been 28.705. Dacia remains the undiscussed leader and consolidates its position by gaining 3.1% share.

Market Trend

The Bulgarian car market has been hit in 2020 by the world-wide COVID-19 pandemic, which has impacted sales significantly.

The vehicles market in recent years was steadily recovering from the huge fall reported in 2009. The market was improving since 2014 and in 2018 reached 41.390 sales (+10.8%) before hitting the best level of the decade in 2019 – almost equalizing the 2008’s volume – with 44.449 units sold (+7.4%).

Similar to most of the European countries, which have imposed lockdowns to various degrees in order to slow down the spread of the Coronavirus, the Bulgarian Government declared a public health emergency on March 13, enforcing the shutdown of non-essential businesses.

Car dealerships were closed, and as a result, the car market fell 45.5% in March with 2.022 units sold. The performance was slightly better, compared to other Europen markets with similar lockdown timelines, thanks to carry-over registrations of previous months’ orders.

In April, the vehicle market plummeted 73.9% with 1.078 units sold, as the country was under the Covid19 public health emergency during the entire month. In May, the market was still suffering from sales at 1.448 (-68.1%), while June reported a 33.1% drop.

Indeed, Full-Year sales for 2020 have been 28.705, reporting a decline of 35.4% compared to 2019.

Brand-wise, this year the leader Dacia (-19.3%) gained 3.1% market share, followed by Renault (-21%), which gained 2.1%. Skoda reached 9.6% share despite falling 25.5%.  Toyota remained in 4th place while losing 29.5%, followed by Volkswagen which lost 32.4%.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

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