Chevrolet 2018. China & Brazil rescuing global sales from another drop

chevrolet global performance

Chevrolet Global performance in recent years has not followed the global industry growth and in the 2018 was down 0.8% with 4.1 million units sold. Argentina and South Korea declined while China and Brazil improved over 10%. In the recently published study, focus2move team projects volumes at 5.3 million by the 2025.

Chevrolet keeps the seventh position in the World’s brand ranking, despite the last decade’s negative trend, concentrating – of course – more than 75% of its sales in the American region (North, Central and South aggregated) while improving the position in the Chinese market.

The management is working to find a light motive to the models line up, as the brand has a quite diluted perception in the World and being too weak in the SUVs and off-road emerging segments, while is strong in the saloon “old fashion” segments.

In the 2018 Chevrolet has sold 4.1 million light vehicles in the World, losing 0.8% from the previous year.

Since the 2010 the brand sales declined by 5.2% with a CAGR of -0.7%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Chevrolet has lost market share in this period. According to our study, in the period 2019-2025 Chevrolet will boost sales at 5.3 million units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Chevrolet in the World since 2010, reporting in the just updated market research “Chevrolet Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.