Chrysler 2017. Global sales fell 19%


Chrysler Sales performance in the 2017 has been one of the worse in absolute losing 19.3% hit by lost demand in Latin and North America. The brand is again near to disappear missing a clear and long-term product planning.

Following the shy performance reported in the period 2010-2016, during the 2017 Chrysler fell sharply losing 19.3% of global sales at 266.943 units.

At regional-wise, sales are growing in Asia (including China, Korea, Japan and India) and in the GCC, but is losing deeply in Latin America (-56.2%) and in North America (-21.0%).

Actually the best-selling model is the Pacifica with 124.000 sales (+91%) followed by the 300 with 55.963 (-3.7%) and the 200 with 22.393 (-65.9%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Chrysler Global Performance Report

In the period 2010-2016 Chrysler global sales in the period 2010-2016 improved by only 39.000 units with last year at 274.000 sales, performing a Compound annual growth rate  (C.A.G.R) of +2.8%, while the industry CAGR in the period was +4.6%.

Indeed, following a 2010-2015 continue growth with a top hit in the 2015 at 367.000 sales, in the 2016 the brand collapsed losing 25.5% in a single year and the poor product planning puts at high risk the survival of this brand in five years.

Between 2010 and 2017, Chrysler lost three steps within the Global Car Brands Ranking landing in the 53rd place.

Sales split at regional level confirmed the weakness of distribution concentrated in America for 97.6%, even higher than the 95.6% of the 2010. Its seems that FCA has decided to concentrate sales in this region, limiting the growth possibility.

In our report we figure out this brand’s sales data in 79 different countries, that means a huge distribution channel for selling peanuts around the world.

On top of all, in the 2016 there was USA with 87.4% of global sales share (from 84.1% in the 2010), ahead of Canada with 5.9% (from 5.4%), Mexico with 1.0% (from 2.6%), China with 0.6% and South Africa with 0.6%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
910Africa North295796,6%0,0%-
11America North255.542201.909-21,0%93,7%208.745
1212Europe East--#DIV/0!0,0%-
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
12Chrysler Pacifica124.89365.15891,7%
24Chrysler 30056.96359.154-3,7%
31Chrysler 20022.39365.764-65,9%
48Chrysler Pacifica PHEV5.4355
55Chrysler 300C2.0042.658-24,6%
63Chrysler Town & Country60761.942-99,0%
77Chrysler Grand Voyager433625-30,8%
86Chrysler Voyager2891.873-84,6%