Denmark. In 2019 the market has fully recovered

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Danish Auto Sales
Volkswagen-Touareg-2019

Danish Auto Sales in 2019 has recovered from the previous years’ decline. Indeed, Total sales have been 224.208 (+2.6%). Volkswagen has lost near 1% of share from last year, while the best performances were scored by Audi, Mazda, Seat and of course Tesla.

Economic Environment

Danish economic growth moderated in the third quarter, mainly due to a steeper fall in fixed investment, while exports also eased markedly. Private consumption, however, rebounded robustly in Q3 due to strong wage growth. Turning to the fourth quarter, the economy likely remains soft. Consumer and business confidence remained depressed in November and industrial production eased to a fourteen-month low in October. Furthermore, on the external front, merchandise exports contracted for the first time in three months in October amid muted growth in the Euro area.

 

Market Trend

Danish vehicles market experienced five years of consecutive records since the 2012 with the best ever sales volume achieved in the 2016 when car passenger’s sales have been 223.154 and light commercial vehicles 36.882. Then the market has lost propellent and in 2017 and 2018 marginally lost, however remaining around the best ever level with 2018 sales at 218.592 cars and 35.628 LCVs.

In 2019, the market registered a positive tone, under the expectations of car park renewal for the introduction of new hybrid and electric vehicles models. Indeed, Total sales have been 224.208 (+2.6%).

In the competitive landscape, the two top brands were declining. Indeed, the leader Volkswagen has lost near 1% of share from last year, while Peugeot declined by 8%. Behind, Skoda gained the 5th place, surging 15.2%. However, the best performances were scored by Audi, Mazda, Seat and of course Tesla.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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