Denmark 2023. Tesla Roars +640% Taking The Leadership In A Fast Growing Market


Danish Auto Sales shines in 2023. Car passenger sales have been 172.179 (+16.5%) fueled by EVs and hybrid models. Tesla jumps on top of the market reporting a huge +640%.


Market Trend and Outlook

In fact, it totalled 172,719 sales in 2023, growing 16.5% in comparison to the prior year. In December new sales reached 19,179 (+26.0%), completing a 12 month positive streak.

Looking at cumulative data from 2023 brand-wise, the leader was still Tesla -up 17 spots- with 22,334 sales (+640.3%), followed by Volkswagen -down 1 spot- with 16,830 registrations (-1.8%) and Audi -up 4 spots- with 13,134 units sold (+55.7%).

In 4th position ranked Toyota -down 2 spots- at 12,012 sales (-6.4%) in front of Mercedes -down 2 spots- with 10,809 registrations (-10.3%), Skoda -down 1 spot- with 9,383 units sold (+8.0%), Peugeot -up 1 spot- with 8,862 sales (+5.4%) and BMW -down 2 spots- in 8th at 8,562 (+1.4%).

Hyundai lost 5 positions with 8,168 sales (-6.6%) and Ford closed the top 10 with 7,595 new registrations (-2.8%).

Looking at specific models the Tesla Model Y sold the most cars reporting a 675.8% increase from the previous year, followed by the Peugeot 208 which grew 53.9% in yearly volume.


Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group, and Top 10 models.

This content is for members only.
Login Join Now