Denmark 2017. Suzuki the star of the year in a flat market

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Danish Cars Sales
Ford-EcoSport-2016

Danish Cars Sales in the 2017 have been flat from the previous year record missing the new limit by few thousand units, when the Danish economy logged its worst performance since 2011 Volkswagen leader with 13% of share while Suzuki was the star of the year.

Danish economy logged its worst performance since 2011, on the back of a broad-based deterioration. Household spending worsened as consumers refrained from buying vehicles, in anticipation of a possible tax cut on new car purchases. Despite robust global growth, exports of goods and services contracted for a third consecutive quarter in Q3. More recent data suggests that the economy will likely rebound in Q4, although the improvement will be limited. In December, consumer confidence remained firmly entrenched in positive territory, albeit it declined compared to November.

Danish vehicles market is in a record track since 2012, when cars sales had been 170.683 up a record in the 2016 of 223.154 units. During the 2017 the market has lost steam and moved horizontally from the previous year, missing to hit a new record for few thousands units. Indeed, according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), in the 2017, car passenger’s sales have been 221.809 (-0.6%) and light commercial vehicles have been 36.801 (-0.2%).

Brand wise, the market leader was again Volkswagen selling units 29.564 cars (+11.8%) with 13.3% of market share.

In second place Peugeot with 22.189 sales (+0.1%) followed by Toyota with 16.758 units (+0.5%), Renault with 14.542 (-0.1%), Opel with 13.483 (-4.7%),  Skoda with 13.195 (-2.9%), Citroen with 12.509 (+0.0%), Ford with 12.376 (-12.8%) and Suzuki with 10.887 (+24.6%).

At model-wise, the Peugeot 208 was the best-selling model with 9.922 units (+4.6%) followed by the Nissan Qashqai with 7.284 (+53.2%) and  the Volkswagen Up! with 7.232 (-1.8%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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