Netherlands 2019. Tesla gains the podium while market completes a last-minute recovery

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Dutch Auto Market
Tesla Model3_2019

Dutch Auto Market in 2019 was stable. Indeed Total annual sales have been 444.093 up 0.6%, completing a last-minute recovery with December almost doubling its sales. Second in the World (after Norway), the country celebrates the leadership of a Tesla, the model 3, which is the best-selling model boosting the brand market share at 7%.

Economic Environment

Dutch economy expanded at twice the average speed of the Euro area in the third quarter on the back of robust private and public outlays as well as a positive contribution from the external sector. Household consumption has benefited from a tight labor market feeding through to higher wages and, boding well for private consumption ahead, the unemployment rate remained low at the start of the fourth quarter.

Furthermore, exports grew robustly in October over the prior month while the merchandise trade surplus widened. Less positively, industrial output growth was flat in October over the prior month and the manufacturing PMI fell into contractionary territory for the first time in six years in November, boding ill for output.

Market Trend

Dutch vehicles market in recent years has influenced by a series of incentives scheme introduced to support the fast development of the Alternative Vehicles Fuel (AVF) which have been an unusual short-term view boosting the market when applied and depressing the market when ended.

Consequently the annual sales trend was full of rapid growth and fast decline. Looking at the period 2010-2018, the market has lost near 30.000 units, from 477.000 (2010) to 441.000 (2018) with a negative peak of 385.000 in the 2016 and a positive peak of 555.000 in the 2011.

According to data released by the RAI Vereeniging, the Dutch Association of Car Manufacturers, in 2019 the car passenger’s market ended with a flat trend. Indeed Total annual sales have been 444.093 up 0.6%, completing a last-minute recovery with December almost doubling its sales.

The market is relatively low concentrated with the top 10 brands holding 64% of the total and the leader, Volkswagen only at 10.8%. The fact of the year is represented by the huge success of Tesla, which reached 7% of market share thanks to the success of the new Model3, which is the best-selling car.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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