Netherlands 2021. Leader Volkswagen Significantly Underperforms Market Losing 8.9%

The 2022 Volkswagen T-Roc Cabriolet
The 2022 Volkswagen T-Roc Cabriolet

Dutch car market in 2021 falls 8.9% with 324,710 sales, reporting double-digit drops all year except Q2. Leader Volkswagen reports the worst performance, losing 30.3%, while Opel drops in 10th place.

Market Trend

The Dutch car market this year attempted to recover from the pandemic crash of 2020 and reported a positive performance only in Q2 due to the very low sales of Q2 2020, all other quarters were down in double-digits.

Dutch vehicles market in recent years has been influenced by a series of incentives introduced to support the fast development of the Alternative Vehicles Fuel (AVF) which has been an unusual short-term view boosting the market when applied and depressing the market when ended.

Consequently, the annual sales trend was full of rapid growth and fast decline. Looking at the period 2010-2018, the market has lost near 30,000 units, from 477,000 (2010) to 441,000 (2018) with a negative peak of 385,000 in 2016 and a positive peak of 555,000 in 2011. In 2019, the market registered a flat trend, with 450,277 units sold.

Due to the COVID-19 pandemic sales fell inĀ  2020. In fact, sales have been 357,414, reporting a decline of 20.6% compared to 2019.

In 2021 the year started negatively for the Dutch market, in fact, in Q1 81,241 units have been sold, reporting a 21.2% decrease in sales compared to Q1 2020, while in Q2 sales started growing again, reporting a 50.7% increase with 82,765 units sold.

In Q3 sales started falling in double-digits again, losing 18.6% sales with 73,423 units, and in Q4 sales were still dropping 19.3% with 87,281 units.

Indeed, Full-Year sales for 2021 have been 324,710, reporting a 8.9% decrease compared to 2020.

Netherlands quarterly sales variation
Netherlands quarterly sales variation

Brand-wise, the leader Volkswagen (-30.3%) reported the worst performance and lost 2.9% market share, followed by the growing Kia (+12%), which gained 1.8% share as well, and by Toyota -up 1 spot- which gained 0.7% share, gaining 0.7%. Peugeot (-14.2%) fell in 4th place, followed by Skoda which rose 4 spots and gained 22.5%, reporting the best performance.

BMW gained 4.3% and rose 2 spots, followed by Ford (-5.4%) and Renault which fell 2 spots and lost 19.6% sales. Closing the leaderboard we have Volvo -up 1 spot- losing 1.2% this year and Opel dropping 5 spots and losing 24.7%.

The most sold vehicle this year is the Kia Niro (-9.1%) with 10,810 units sold, followed by the Volvo XC40, which sold 8,454 units this year (-0.3%). The Volkswagen Polo (-10.7%) closes the podium by jumping 1 spot and reports 8,032 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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