Netherlands 2023. Auto Market Gained Volume Rising 18.6% From 2022

The 2022 Seat Arona
The 2022 Seat Arona

Dutch Auto Market in 2023 closed with a total of 369,244 sales, an 18.6% increase compared to last year. Despite December reporting a 14.3% loss, 10 months this year grew in volume.

Market Trend and Outlook

The Dutch auto market in 2023 reported a total of 369,244 sales, up 18.6% from the previous year. Although volume fell 14.3% in December with 26,425 new sales (-14.3%), the overall trend remained positive thanks to the strong momentum gained in the first 9 months of the year.

Looking at cumulative data from 2023, brand-wise Volkswagen rose 1 spot into 1st with 35,164 sales (+34.3%), followed by Kia -down 1 spot- at 33,544 units sold (+11.4%), Toyota at 25,583 (+0.7%) and Renault -up 3 spots- at 20,630 new registrations (+24.4%). 

BMW ranked in 5th with 20,533 sales (+17.9%), followed by Skoda -up 2 spots- at 20,530 (+36.4%) and Peugeot with 19,732 units sold (-7.5%).

Tesla rose 14 spots into 8th position with 19,421 new sales (+299.6%), in front of Hyundai -down 3 spotws- at 18,850 (+10.0%) and Volvo -up 2 spots- in 10th with 16,353 units sold (+26.4%).

Looking at specific models the Tesla Model Y became the new best selling car, rising 19 positions from the previous year with a 253.9% increase in sales. The Kia Picanto followed in second with a 42.6% year-on-year growth.

Medium-Term Market Trend

The Dutch Auto market presented many ups and downs in the past 12 years. It started in 2011 at 578k sales, the highest level of all the following years. A 3 year downtrend took sales to 384k in 2014 with  2015 and 2016 alternating trends, +18.1% and -16.2%, respectively.  From 2017 to 2019 car passenger sales grew overall despite the growth getting smaller each year.

The arrival of the pandemic shook the world markets and the dutch one was no exception, reaching the lowest level of the decade at 355k registrations (-19.9%).

It is clear that the fall of the pandemic has scarred the Dutch auto market. In fact, the market collapse continued through 2021 into 2022, with this past year totaling 311,429 sales, a 3.2% decrease compared to the prior one.

Although Europe is an important center for EV manufacturing, Germany in particular, the production costs haven’t been able to meet with the consumers willingness to pay, with the average cost of new BEVs at euro 55,821. Lack of raw materials and elevated costs for micro-chip production also pose a threat for the Dutch car passenger market, that is already having to confront higher prices and longer waiting times, pushing lower income consumers into the second hand market. These factors will continue to put negative pressure on sales going into 2023.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

This content is for members only.
Login Join Now