Netherlands 2024. Auto Market Sees Kia As New Market Leader


Dutch Auto Market is shy in 2024. April sales at 28,044 slightly declined (-2.4%). Kia became the new market leader, followed by Volvo which increased the most out of the brands in the top 10 (+87.7%). 


Market Trend and Outlook

The Dutch auto market in April 2024 reports 28,044 new sales (-2.4%). Following the 2023 double-digit increase, the market is struggling to maintain momentum with YTD sales at 129,431, up only 2.2%.

Looking at cumulative data from 2024, brand-wise Kia takes 1st place with 12,290 sales (+21.4%), followed by Volvo -up 6 spots- at 11,764 units sold (+87.7%), Toyota at 11,738 (+53.5%) and Tesla -up 7 spots- at 8,316 new registrations (+58.8%). 

Hyundai gains 1 spot while ranking 5th with 8,247 sales (+14.7%), followed by Volkswagen -down 5 spots- at 7,202 (-37.6%) and Skoda with 7,118 units sold (+7.2%).

BMW -up 1 spot- finds itself in 8th position with 6,799 new sales (+14.9%), in front of Renault -down 4 spots- at 5,486 (-26.2%) and Peugeot -down 6 spots- in 10th with 5,121 units sold (-32.9%).

Looking at specific models the Tesla Model Y is still the best-selling car, rising 31.5% from the previous year. The Toyota Yaris followed in second with a 42.7% year-on-year growth, up 1 spot.


Medium-Term Market Trend

The Dutch Auto market presented many ups and downs in the past 12 years. It started in 2011 at 578k sales, the highest level of all the following years. A 3 year downtrend took sales to 384k in 2014 with  2015 and 2016 alternating trends, +18.1% and -16.2%, respectively.  From 2017 to 2019 car passenger sales grew overall despite the growth getting smaller each year.

The arrival of the pandemic shook the world markets and the dutch one was no exception, reaching the lowest level of the decade at 355k registrations (-19.9%).

It is clear that the fall of the pandemic has scarred the Dutch auto market. In fact, the market collapse continued through 2021 into 2022, with this past year totaling 311,429 sales, a 3.2% decrease compared to the prior one.

Although Europe is an important center for EV manufacturing, Germany in particular, the production costs haven’t been able to meet with the consumers willingness to pay, with the average cost of new BEVs at euro 55,821. Lack of raw materials and elevated costs for microchip production also pose a threat for the Dutch car passenger market, that is already having to confront higher prices and longer waiting times, pushing lower income consumers into the second hand market.

These factors predicted to have a negative pressure on sales. Despite, the Dutch auto market in 2023 reported a total of 369,244 sales, up 18.6% from the previous year.


Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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