Netherlands 2024. Auto Market Continues Gaining Slight Volume Up To February (+6.5%)

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Dutch Auto Market slightly rising in 2024. February reach 30,240 new sales (+8.2%). Tesla with an impressive 120.1% increase, making up 10 spots and ranking in 8th. 

Market Trend and Outlook

The Dutch auto market in February 2024 reports 30,240 new sales (+8.2%). After having closed with a double-digit increase in 2023, the market is maintaining its momentum with YTD sales reaching 64,550 registrations (+6.5%). 

Looking at cumulative data from 2024, brand-wise Kia becomes 1st with 5,732 sales (+29.7%), followed by Toyota -up 1 spot- at 5,565 units sold (+35.4%), Volvo -up 7 spots- at 4,980 (+86.4%) and Hyundai -up 1 spot- at 4,572 new registrations (+33.2%). 

Skoda -up 2 spots- ranked in 5th with 4,547 sales (+35.4%), followed by Volkswagen -down 5 spots- at 3,840 (-35.0%) and BMW -up 1 spot- with 3,507 units sold (21.6%).

Tesla rose 10 spots into 8th position with 2,897 new sales (+120.1%), in front of Peugeot -down 5 spots- at 2,830 (-18.4%) and Renault -down 4 spots- in 10th with 2,773 units sold (-18.8%).

Looking at specific models the Volvo XC40 became the new best selling car, rising 94.1% and 4 positions from the previous year. The Toyota Yaris followed in second with a 66.8% year-on-year growth, up 2 spots.

Medium-Term Market Trend

The Dutch Auto market presented many ups and downs in the past 12 years. It started in 2011 at 578k sales, the highest level of all the following years. A 3 year downtrend took sales to 384k in 2014 with  2015 and 2016 alternating trends, +18.1% and -16.2%, respectively.  From 2017 to 2019 car passenger sales grew overall despite the growth getting smaller each year.

The arrival of the pandemic shook the world markets and the dutch one was no exception, reaching the lowest level of the decade at 355k registrations (-19.9%).

It is clear that the fall of the pandemic has scarred the Dutch auto market. In fact, the market collapse continued through 2021 into 2022, with this past year totaling 311,429 sales, a 3.2% decrease compared to the prior one.

Although Europe is an important center for EV manufacturing, Germany in particular, the production costs haven’t been able to meet with the consumers willingness to pay, with the average cost of new BEVs at euro 55,821. Lack of raw materials and elevated costs for micro-chip production also pose a threat for the Dutch car passenger market, that is already having to confront higher prices and longer waiting times, pushing lower income consumers into the second hand market.

These factors predited to have a negative pressure on sales. Despite, the Dutch auto market in 2023 reported a total of 369,244 sales, up 18.6% from the previous year.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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