Estonia Full Year 2016. Land Rover and Skoda Octavia shine

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Estonia Cars Market in 2016 gained ground in double digit, hitting the best performance since 2009. Land Rover shined while the Skoda Octavia was back in pole position ahead of Toyota Auris and Avensis.

 Market Outlook

In 2016 Estonia is expected to have grown at a mild pace, mainly supported by private consumption, which benefited from growing wages and low, albeit increasing, unemployment. After a pickup in growth in the third quarter on the back of a positive contribution of the external sector, the latest monthly data point to a further acceleration in Q4. FocusEconomics panelists currently foresee GDP expanding 2.3% in 2017.

Following the sales slip of the previous year, the domestic cars market in 2016 recovered with a double digit increase. It was the best performance scored since the 2009 huge fall with car passenger’s sales at 22.429 units (+10.2%).

According to data released by the Estonian Road Administration (E.R.A.), the light commercial vehicles had been 3.919 (+9.4%), hitting the sixth consecutive annual growth.

Competitive Arena

Toyota kept the leadership for the second year in a row with 3.221 units (+17.9%) and 14.0% of market share, ahead of Skoda witn 2.484 (+19.8%) and Renault with 1.966 (+12.5%). Land Rover was the best performer of 2016 gaining 94.9%, while among the highest increase in double digit were reported by Mazda, Audi, Kia, Subaru and Peugeot.

Nissan lost 33.7%, hitting the worst performance of the year, followed by Hyundai and Suzuki.

The Skoda Octavia was the best selling model for the third year, after reaching the pole position in 2011 and 2014, up 27.7% at 1.139 sales. Toyota managed the remaining steps of the podium with Avensis and Auris, respectively up 11.3% and 14.1% at 838 units and 762.

See all details in the tables below.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2016Rank 2015BRANDSales 2016Sales 2015Variation 2016Share 2016Share 2015
11Toyota3.2212.73117,9%14,0%13,0%
22Skoda2.4842.07319,8%10,8%9,9%
33Renault1.9661.74712,5%8,6%8,3%
45Volkswagen1.8951.69112,1%8,3%8,1%
56Honda1.5411.4853,8%6,7%7,1%
67Kia1.2241.05815,7%5,3%5,0%
74Nissan1.1251.698-33,7%4,9%8,1%
88Subaru1.03089215,5%4,5%4,2%
910Peugeot95584013,7%4,2%4,0%
109Dacia93284710,0%4,1%4,0%
1111Opel8828286,5%3,8%3,9%
1213Citroen6626069,2%2,9%2,9%
1314Ford586602-2,7%2,6%2,9%
1412Hyundai501722-30,6%2,2%3,4%
1515Audi48840420,8%2,1%1,9%
1617Mazda44431541,0%1,9%1,5%
1720Mercedes38328036,8%1,7%1,3%
1821Land Rover38019594,9%1,7%0,9%
1916BMW37033012,1%1,6%1,6%
2019Volvo35028124,6%1,5%1,3%
2123Mitsubishi23317632,4%1,0%0,8%
2218Suzuki214283-24,4%0,9%1,3%
2325Lexus19214235,2%0,8%0,7%
2422Seat151192-21,4%0,7%0,9%
2526Jeep1371323,8%0,6%0,6%
2624Fiat127162-21,6%0,6%0,8%
2727Porsche1097938,0%0,5%0,4%
2830DS9030200,0%0,4%0,1%
2931Alfa Romeo8229182,8%0,4%0,1%
3028Mini686013,3%0,3%0,3%
3129SsangYong533265,6%0,2%0,2%
3234Jaguar2410140,0%0,1%0,0%
3332Cadillac1618-11,1%0,1%0,1%
3436Maserati123300,0%0,1%0,0%
3535Tesla11683,3%0,0%0,0%
3638Bentley71600,0%0,0%0,0%
3736Dodge4333,3%0,0%0,0%
3733Lancia413-69,2%0,0%0,1%
3837Lamborghini3250,0%0,0%0,0%
3938Ferrari21100,0%0,0%0,0%
4038Lotus110,0%0,0%0,0%
4039Aston Martin1-0,0%0,0%
4037Chevrolet12-50,0%0,0%0,0%
4039Rolls-Royce1-0,0%0,0%
4039GMC1-0,0%0,0%
Rank 2016Rank 2015GroupSales 2015Sales 2016Variation 2016Share 2016Share 2015
11Volkswagen4.4425.13715,6%22,4%21,2%
22Renault-Nissan4.2924.023-6,3%17,5%20,4%
33Toyota2.8733.41318,8%14,9%13,7%
44Hyundai-Kia1.7801.725-3,1%7,5%8,5%
56PSA1.4761.70715,7%7,4%7,0%
65Honda1.4851.5413,8%6,7%7,1%
77Fuji Heavy Industries8921.03015,5%4,5%4,2%
88General Motors8489006,1%3,9%4,0%
99Ford602586-2,7%2,6%2,9%
1012Mazda31544441,0%1,9%1,5%
Rank 2016Rank 2015ModelSales 2016Sales 20152016 Variation
12Skoda Octavia1.13989227,7%
23Toyota Avensis83875311,3%
35Toyota Auris76266814,1%
41Nissan Qashqai7381.001-26,3%
56Dacia Duster72562815,4%
64Honda CR-V694750-7,5%
78Volkswagen Passat67555521,6%
812Toyota RAV459444234,4%
99Subaru Legacy56550013,0%
1017Kia Sportage54336648,4%
117Skoda Fabia523582-10,1%
1229Skoda Superb508184176,2%
1314Toyota Corolla sedan50142119,0%
1411Renault Mégane4634630,0%
1515Volkswagen Golf45939715,6%
1616Renault Captur41037110,5%
1710Honda Civic388488-20,5%
1821Renault Clio37424751,4%
1964Honda HR-V36569429,0%
2018Kia Cee’d335365-8,2%
2119Subaru Forester3093070,7%
2213Renault Scénic262438-40,2%
2335Opel Astra26115766,2%
2423Opel Mokka2472336,0%
2525Volkswagen Tiguan24320717,4%
2622Skoda Rapid228241-5,4%
2746Audi Q5224111101,1%
2826Toyota Yaris22219911,6%
2940Peugeot 200821812969,1%
3051Citroen C421394126,7%
3120Ford Focus206267-22,8%
3228Peugeot 3081951846,0%
3355Renault Kadjar18683124,1%
3441Peugeot 20818012642,9%
3555Hyundai Tucson17183106,0%
3662Land Rover Range Rover Sport17071139,6%
3634Opel Corsa1701587,6%
3780Mazda CX-316943293,0%
3848Mitsubishi Outlander16810658,7%
3933Hyundai i20162164-1,2%
4037Toyota Land Cruiser15514010,7%