Finland vehicles market in 2016 fast starts sustained by scrap incentives.


Finland vehicles market in 2016 fast starts sustained by scrap incentives. The first quarter was reported up in double-digit with Toyota overtaking Volkswagen for the leadership. Toyota Auris advanced in the podium.

Market Outlook

Sustained by a short-term scrap incentive sustain, with €1.500 in the plate for customers replacing their old vehicles in this half of the year, the Finnish automotive sector started fast the year and promise to keep this excellent pace until June.

As released by the Autotuojat, the local Association of Car Manufacturers, during the first quarter of the 2016, new car passenger’s sales were strong in January and February, respectively at 11.788 (+14.8%) and 9.656 (+20.9%), while March was just over the previous year with 11.489 sales (+3.5%).

Year to date sales had been 32.933 (+12.2%). March posted the 9th year on year increase in a string.

Competitive Arena

This market is characterized by the battle for leadership between the two biggest brand in the World. In the Q1 2016, Toyota overtook Volkswagen, leader in the 2015, with 3.626 sales (+14.3%) mainly due to the rush of March (when the Japanese fiscal year ends…). The rival has registered 3.583 cars (+15.4%).

In third place Skoda with 3.195 (+14.8%) followed by Ford with 2.590 (+23.2%), Nissan (third in March) with 2.380 (-9.2%), Volvo with 2.352 (+9.1%), Opel with 1.825 (+46.4%) and Audi with 1.767 (+6.6%), leader of premium brands.

At group level, the leader was Volkswagen with 27.8% of market share followed by Toyota with 11.2% and Renault-Nissan with 9.7%.

The best-selling model was again the Skoda Octavia with 1.470 sales (-17.8%) followed by the Nissan Qashqai with 1.353 (-9.1%) and the Toyota Auris, new in the podium, with 1.128 sales (+22.7%). In fourth place the Volkswagen Golf with 1.43 sales (+18.3%) ahead of Toyota Avensis with 1.033 (+38.8%).

The new Opel Astra (+207.8%) and Skoda Superb (+371%) are shining.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers and top 10 Models.

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