Greek Cars Market in 2024 maintained its momentum, rising 1.9% to 137,051 units after hitting a decade-high in 2023. Suzuki surged 39.8% to claim 2nd place, while Opel dropped 38.5%, falling to 7th.
Market Trend and Outlook
Greece’s economy is projected to grow by 2.1% in 2024, maintaining steady expansion through 2025 (2.3%) and 2026 (2.2%), driven by domestic demand and investments under the Recovery and Resilience Plan (RRP). Unemployment, now below 10%, is expected to decline further, though structural challenges like skills mismatches may slow progress. Inflation is forecast at 3.0% in 2024, gradually easing to 1.9% by 2026, though wage pressures and rising service costs may slow disinflation.
The fiscal deficit is shrinking, expected to improve from -0.6% of GDP in 2024 to a 0.2% surplus by 2026, supported by higher tax revenues and controlled spending. Public debt is projected to decline steadily from 153.1% of GDP in 2024 to 142.7% in 2026. Strong private consumption and investment growth will continue to fuel GDP, though external risks like trade imbalances and regulatory constraints remain. The fiscal outlook is improving, with tax reforms and spending adjustments balancing revenue growth and social expenditure increases. Despite global uncertainties, Greece’s economy is on track for stable growth and fiscal recovery.
Greece’s EV sector maintained steady growth in 2024, reaching 4.97% of the car market, supported by government incentives driving the shift from petrol and diesel.
Tesla led the EV rankings with a 29% share, while BYD surged 20 spots to claim 2nd place at 23.1%.
Overall, the Greek auto market grew 1.9% to 137,051 units, reflecting the country’s economic momentum.
Looking at cumulative data up to December 2024, brand-wise, Toyota was still the market leader with 23,518 sales (+43.4%), in front of Suzuki -up 5 spots- at 10,636 (+39.8%), followed by Peugeot at 10,381 sales (+1.8%), Hyundai at 8,906 (-9.8%) and Citroen at 7,645 units sold (-14.9%).
BMW grew 3 spots into 6th position with 6,753 sales (+8.9%), in front of Opel -down 5 spots- with 6,381 sales (-38.5%), Volkswagen -down 2 spots- with 6,105 sales (-27.2%) and Fiat -up 1 spot- with 5,144 units sold (-11.9%).
Kia fell 2 spots into 10th, closing the top 10 with 4,771 new car registrations (-25%).
Looking at specific models the Toyota Yaris was still the best seller with a 49.3% increase in year-on-year sales, followed by the Peugeot 2008 up 74% and 6 spots from the previous year.
Medium-Term Market Trend
Up to 2012 the Greek car market felt the consequences of the financial crises (2008-2010), falling -28.5% in 2011 and -19.7% in 2012 . In 2013 the market began to grow again and this uptrend continued for 7 years, reaching the all-time high at 115,830 in 2019.
The arrival of the pandemic made the Greek car market collapse 30.1% back down to 80,973 total sales.
Luckily in 2021 the market grew 24.6% back above the 100k mark and in 2022 rose another 4.4% to 105,278.
The Automotive industry in 2023 will have to confront a few factors that put negative pressure on sales: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers. Despite these factors, yearly figures totalled 134,490 sales (+27.7%).
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.
