Ireland market report. November 2016

Irish Car Market

Ireland Vehicles Market in November is grounded, while the year to date tally remained robust. Hyundai kept the leadership with a narrow gap from Volkswagen.

Market Outlok

The encouraging quarterly data, however, was once again largely driven by the financial activities of multinational corporations in the country. The labor market consolidated further in November after the unemployment rate dropped to a multi-year low, and the manufacturing PMI rose to a post-Brexit high.

After the sharp decline posted in October, the domestic vehicles market reported an impressive slowdown, hitting the worst performance of the year.

According to data released by the S.I.M.I. the Society of Irish Car Manufacturers, the car passengers sales in October and November had been respectively 2.253 (-12.0%) and 747 (-21.2%).

Year to date November, total cars passenger sold had been 146.235, up 17.3%.

Competitive Arena

Year to date November the brand leader was Hyundai with 15.435 sales (+34.7%) and 10.6% of market share. Volkswagen was second with 15.396 units (+0.3%) ahead of Toyota with 15.285 (+17.6%), Ford with 14.589 (+21.1%), Nissan with 11.887 (+6.2%).

Great performances recorded by Mercedes with 3.788 sales (+43.9%) and Mazda with 3.007 (+34.5%).

As far as the best-selling models performance, the Hyundai Tucson was the leadership with 7.429 units followed by the Volkswagen Golf at 5.131 sales (-5.1%), the Ford Focus with 4.841 (+11.5%), the Skoda Octavia with 4.663 (+20.0%), the Nissan Qashqai with 4.586 (+10.3%) and the Ford Fiesta with 3.828 (-13.9%).

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Models.

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