Italy 2023. Auto Sales Boom 18.9% With 5 Brands Growing More Than 20%

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The 2023 Alfa Romeo Giulia
The 2023 Alfa Romeo Giulia

Italian Autos Market in December 2023 grows for the 17th consecutive month, with new sales at 110,947 (+5.7%). YTD figures at 1.57 million are growing 18.9% from the previous year.

Market trend and Outlook

Italy’s economic growth started slowing down last year, halting the post-pandemic rebound which had lifted growth to 7.0% in 2021 and 3.7% in 2022. In 2023 the situation worsen’t, with many projecting GDP to increase this year by just 1.8%. This outlook is confirmed by  quarterly trends, with Bank of Italy stating: “The indicators confirm the weakness of domestic demand, which reflects tighter credit conditions, inflation-driven household income erosion and the loss of momentum in the labour market. Sluggish global demand is weighing on exports.”

The Italian auto market on the other hand performed very well, with yearly sales closing at 1.57 million, 18.9% higher than the prior year. December 2023 grew for the 17th consecutive month, with new registrations reaching 110,947 (+5.7%).

Looking at cumulative data up to December 2023 brand-wise, Fiat reports the most sales at 174,547 (-2.4%), followed by Volkswagen at 122,761 (+16.9%) and Toyota at 98,641 (+7.1%).

Dacia rises 2 spots into 4th position with 85,550 sales (+27.0%), in front of Ford with 81,726 units sold (+10.3%), Renault at 80,937 (+35.5%) and Peugeot in 7th with  79,809 registrations (+15.2%).

Jeep rises 2 spots into 8th with 71,446 sales (+38.8%), in front of Audi at 66,929 (+20.0%) and BMW in 10th with 60,530 registrations (+27.6%).

Looking at specific models the Fiat Panda maintains leadership despite selling 2.6% less models compared to the previous year, followed by the Dacia Sandero far behind in second and up 42.2% in YTD sales.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 models.

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