Japan 2023. Auto Market Increase (+15.8%) Sustained By 16 Month Positive Streak

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The 2023 Nissan Z
The 2023 Nissan Z

Japan Auto Market in 2023 closed with 4.0 million sales, a 15.8% increase compared to last year. With December reporting a 6.0% growth, the year closed with a perfect positive monthly streak.

Market Trend and Outlook

The Japanese Auto Market in 2023 registered a total of 4.0 million units, a 15.8% increase compared to the previous year. This positive trend lasted for 16 months through December, which grew 6.0% with 300,512 new sales. 

Looking at cumulative data from 2023, brand-wise Toyota maintained 1st with 1.38 million sales (+30.1%), followed by Honda at 564,595 (+5.6%), Suzuki at 521,239 registrations (+8.8%), Daihatsu at 428,289 (+9.8%), Nissan with 400,299 sales (+5.5%), Mazda at 165,847 (+10.5%) and Subaru with 98,623 new registrations (+7.1%).

Lexus rises 2 spots ranking in 8th with 94,645 sales (+129.4%), in front of Mitsubishi -down 1 spot- with 94,015 sales (+16.0%) and Mercedes -down 1 spot- closed the Top 10 with 51,238 new car registrations (-2.2%).

Looking at specific models the Honda N-Box was the best seller with a 14.4% increase in year-on-year sales, followed by the Toyota Yaris up 15.3%.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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