Kenya 2015. Auto market hit the all-time record

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Kenya Automotive Industry in 2015 hit the best near the 20.000 sales. In a market dominated by the commercial vehicles, the leader was Isuzu with near one-third of totals sales. Toyota was second despite losing 16%.

Market Outlook

As first, we wish to advice you that data we are now reporting differ from those in the previous having incorporated all vehicles including the Heavy Commercial and Bus to be aligned with the local manufacturers association and avoid misunderstanding.

Following the already strong first half, the Kenyan automotive industry in the 2015 flied over the previous record scoring one of the best year-on-year performance in Africa.

According to data released by the KMI, the Kenya Motor Industry Association, the total new vehicles sold in Kenya in the year had been 19.549, up 13.1% from the the previous year.

The market is dominated by commercial vehicles, both in the heavy and medium category. The perfect environment for Isuzu that ended the year as market leader with 6.321 sales (+30.1%) with 32.1% of market share. Second was Toyota with 3.440 sales (-15.4%) ahead of Mitsubishi with 3.151 (+13.6%).

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end. All these and more within the  Kenya Corner Store.

Rank 2015Rank 2014Brand201520142015 VarShare 2015
11Isuzu6.3214.86030,1%32,3%
22Toyota3.4404.065-15,4%17,6%
33Mitsubishi3.1512.77413,6%16,1%
44Tata1.2101.1168,5%6,2%
57Ford85657947,8%4,4%
66Nissan605669-9,6%3,1%
78Mercedes59834274,9%3,1%
85Hino594686-13,4%3,0%
910Scania36923954,4%1,9%
109Land Rover28424814,5%1,5%