Kenya New Vehicles Market up 16% in 2014 recovering from the previous year but not yet growing in line with the market potential, penalized by strong import of pre-owned vehicles. Mitsubishi dominates the market.
In 2014, according to data released by the Kenya Motor Industry (KMI) the total new light passengers vehicles sold in Kenya had been 8.244, up 16.2% from the previous year. The market looks not yet mature to grow and stand as the 93rd in the World.
New vehicles market is struggling to emerge against the dominance of imported pre-owned vehicles and the still poor level of roads infrastructures.
The little market is dominated by off-road vehicles, with 17 SUVs and pick-ups models in the top 20 vehicles sold.
Logically, brands specialized in these vehicles are leading the market, with Mitsubishi on top of the list with 2.774 sales and one third of market share, follwed by Toyota with 1.665 and Isuzu with 1.467 units.
The best three brands held the 71.7% of market share.
As far as the best-selling models, the leader was the Mitsubishi L200 with 1.400 sales, +28.8% from 2013, and 17.0% of market share, up 2.0 points of share.
The second was the Isuzu D-Max with 1.000 units, +7.9%, followed by the Mitsubishi Outlander with 800 sales, +28.8%.
Research, Consulting, Data & Forecast
F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2025. Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end. All these and more within the Kenya Corner Store.