Kenya 2017. Toyota gained in a market falling 20%

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The Ford Bronco R Concept

Kenyan Cars Sales in the 2017 fell near 20% hit by political crisis and deterioration of economic activity. The market has lost near 40% in two years. Isuzu is leader, thanks to the domination in the HCV segment, followed by Toyota, leader in light vehicles.

Kenya’s turbulent political scene took another unexpected turn when opposition leader Raila Odinga—who had launched the legal challenge to Uhuru Kenyatta’s victory in the annulled 8 August vote—announced his withdrawal from the election re-run slated for 26 October.

Gripped by protracted uncertainties amid prolonged political deadlock, economic activity has been severely disrupted and growth prospects damaged in an economy that was until recently among East Africa’s fastest growing. Data from Q3 indicates that, although the shilling remains resilient, the economy has deteriorated significantly since recording annual GDP growth of 5.0% in Q2 (Q1: 4.7% year-on-year).

Following a quite positive period, ended with the all time record hit in the 2015 with 19.549 vehicles sold, Kenyan vehicles market was hit by the economic crisis and started falling down, losing in two years over 40% of volume.

Indeed, according to data released by the Kenyan Motor Industry Association, in the 2017 total vehicles (including HCVs) sales have been 10.831 (-19.8%).

Tables with sales figures

In the tables below we report sales for Top Brands

Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e

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