Land Rover 2017. Global performance driven by China


Land Rover Global performance in the 2017 has been sustained by growth in Asia while declining in all others regions, Africa over all. The best-selling model was the Discovery Sport.

Following the outstanding performance reported in the period 2010-2016, during the first nine months of the 2017 Land Rover has reduced the speed improving only 3.3%, however hitting the all time record with 439.000 global sales.

At regional-wise, sales are pulled up by the fastest increase reported in Asia (including China, Korea, Japan and India), up 20.8% while are losing in all others regions, specially in Africa (around -30%).

Actually the best-selling model is the Discovery Sport with 120.260 sales (+12.3%) followed by the Range Rover Evoque with 105.948 (+0.9%) and the Range Rover Sport with 83.885 (-5.6%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Land Rover Global Performance Report

In the period 2010-2017 Land Rover global sales have been one of the best in absolute in terms of percentage growth thanks to the astonishing +109% to be reported for this period, growing from 203.000 in the 2010 to 425.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 18.2%, while the industry CAGR in the period was +4.6%.

In this period, Land Rover has gained 10 steps within the Global Car Brands Ranking landing in the 43rd place.

Sales split at regional level confirmed the supremacy of the European region counting the 44.5% of total sales (it was 43.5% in the 2010).

Sales in Asia count 27.8% (from 23.0%), while American sales represent the 22.0% (from 25.2%).

In our report we figure out this brand’s sales data in 119 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 20.6% of global sales share (from 15.9% in the 2010), ahead of UK with 19.6% (from 20.7%), USA with 17.3% (from 15.7%), Germany with 54% and Italy with 5.2%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
99Europe East2.3372.4414,5%0,6%2.740
33America North83.00183.8841,1%19,1%88.931
1110Africa North2.3181.578-31,9%0,4%1.407
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
11Land Rover Discovery Sport120.260109.05810,3%
22Land Rover Range Rover Evoque105.948106.905-0,9%
33Land Rover Range Rover Sport83.88588.870-5,6%
44Land Rover Range Rover68.00763.0627,8%
55Land Rover Discovery28.09934.898-19,5%
617Land Rover Range Rover Velar21.863
76Land Rover Lr43.86812.234-68,4%
88Land Rover Defender1.0603.318-68,1%