Latin America 2024. Volkswagen Becomes Best Selling Car (+88.4%)

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The 2025 Chevrolet Tahoe
The 2025 Chevrolet Tahoe

Latin America best-selling cars ranking in 2024 sees the Volkswagen Polo becoming market leader (+88.4%). The Nissan Versa  posts the second best performance in the top 10, jumping 4 spots into 5th (+38.0%).

The Latin American best-selling cars ranking, despite reporting data from 41 countries, is heavily conditioned by the trend in the top markets (Brazil, Mexico, and Argentina), which count for nearly half of the regional sales.

The Volkswagen, considering cumulative data up to April 2024, becomes the new market leader with 3.1% market share and 45,533 new sales (+88.4%). The Fiat Strada rises 1 spot in 2nd with 40,697 units sold (+19.1%), in front of the Toyota Hilux which reported 37,434 new vehicle registrations (-11.2%).

In 4th ranks the Chevrolet Onix with 37,098 sales (-12.6%), followed by the Nissan Versa with 34,852 units sold (+38.0%) and the Hyundai HB20 with 29,255 new registrations (+9.1%).

The Nissan Kicks ranks in 7th with 28,689 sales (+14.3%)  ahead of the Fiat Argo with 27,706 units sold (+29.5%) and the Chevrolet Tracker with 27,078 units sold (-13.6%).

Closing the Top 10, the Renault Kwid falls 2 spots from the previous year, recording 25,621 sales, a 4.1% loss from the previous year.

Tables with sales figures

In the tables below we report sales for all top 50 models.

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