Lebanon Vehicles Market in 2025 is still contracting sharply. YTD sales up to September 2025 dropped 20.7%, with Volkswagen posting the largest losses and falling from 6th to 21st. Jetour defied the trend, rising 349.2%.
Economic Environment
In 2025, Lebanon’s real GDP is projected to grow by 4.7%, driven by expected reform progress, a rebound in tourism and consumption, and limited capital inflows. This growth follows a sharp contraction of 7.1% in 2024, bringing the cumulative economic decline since 2019 to nearly 40%. Inflation is expected to moderate to 15.2% amid exchange rate stability and subdued global inflation, though it will likely remain above global averages due to lingering domestic pressures. While improved revenue collection and a balanced budget may slightly increase public spending on essential services, fiscal challenges remain severe.
The economic outlook is shaped by fragile political and security stabilization and the ongoing unresolved financial crisis, which continues to restrict major investment flows. According to the World Bank’s Spring 2025 Lebanon Economic Monitor, renewed political momentum offers a critical opportunity to push forward long-delayed reforms. A one-year multisectoral action plan is proposed to restore macro-financial stability, rebuild public trust, and lay the groundwork for a new economic model.
Automotive Industry Trend and Outlook
The Lebanese vehicle market dropped by 20.7% up to September 2025. With sharp losses throughout the whole year, after peaking at the end of Q1 they stabilized around mid Q2.
Brand-wise, Toyota retained its leadership though it lost 24%, followed by Mitsubishi, -up 1 spot- which dropped 37.9%. Nissan -down 1 spot- fell 71.4%, securing 3rd place. Kia -up 1 spot- ranked 4th with a 22.9% loss, while Suzuki surged into 5th, up 4 spots and 88.3%.
Looking at the best selling models, the Toyota Hilux jumped 3 spots to become Lebanon’s best-selling vehicle, though it lost 10.4% in year-on-year volume. The Toyota Land Cruiser fell 58.6% and lost its leadership.
EV Market Trend and Outlook
The Lebanese EV Sector is slumping, largely affected by the broader automotive downturn. Down 23.1% up to September 2025, it reached a share of 4% on the total.
Toyota dominated EV sales, capturing 27.9% of the market, followed by Lexus which gained 8% into second place, positioning itself as a strong competitor.
Medium-Term Market Trend
The Lebanese vehicle market began its expansion in 2014 with 38,189 units sold, peaking at 52,239 units in 2017, a cumulative growth of 36.8%. However, economic challenges stemming from declining oil prices and the influx of Syrian refugees led to a downturn, with sales dropping to 34,258 units by 2019, marking a decade-low. The COVID-19 pandemic further exacerbated the decline, causing a sharp 62.3% fall in 2020 to just 12,719 units, one of the steepest global declines.
Recovery was sluggish; 2021 saw a modest 2.7% increase, and volumes remained at a 30-year low. A significant rebound occurred in 2022, with sales surging 80.8% to 23,610 units, though still below pre-pandemic figures. In 2023, growth stalled, reaching 25,468 units, and in 2024, the market saw a 25.05% increase to 8,226 units. This growth was driven by improved consumer sentiment following a ceasefire agreement in November 2024, normalization of business activities, and the introduction of affordable models from Chinese brands like GAC (Trumpchi) and Jetour. Nonetheless, the market remains constrained by limited financing options and reduced purchasing power, keeping sales below pre-2018 levels.
Tables with sales figures
In the tables below we report sales for the Top 10 Models
