Martinique 2021. Vehicle Market Rises 18.8%, While Peugeot Conquers The Market Throne

Martinique car market
The 2021 Peugeot 3008

Martinique’s auto market in 2021 rises by 18.8% with 15,709 sales, reporting positive performance in Q1 and Q3. Peugeot overtakes the leader Renault, and rises 28.7%.

Market Trend

Martinique’s car market this year recovered very effectively from the pandemic crash and reported a positive performance in Q2 and Q4.

The market was quite stable around the 15,000 annual units and after a slow period, with 2015 hitting the lowest level in 15 years, the return of strong consumer demand is sustained the market, and 2018 signed the second consecutive all-time record, with 15,862 sales, up 6.5%  from the previous year. The island is a French territory and this is clear walking on the roads, as the most of circulating cars are made in France.

In 2019 17,912 units have been sold, reporting a 12.9% increase and signing a new all-time record for the market.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 13,223, reporting a 26.2% decrease compared to 2019.

In 2021 the year started negatively for the Martinique market, in fact, in Q1 3,616 units have been sold, reporting a 15.1% decrease in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 104.7% increase in sales with 3,679 units sold due to the incredibly low sales volume registered in Q2 2020.

In Q3 sales dropped again 18.9% with 2,752 units sold, but recovered in Q4 by rising 49.9% with 5,662 units sold.

Indeed, Full-Year sales for 2021 have been 15,709, reporting a 18.8% increase compared to 2020.

Martinique quarterly sales variation
Martinique quarterly sales variation

Brand-wise, this year the leader Peugeot (+28.7%) gained 1.4% market share, followed by the previous leader Renault (+10.5%) which lost 1.8% market share. Citroen (+30.5%) was in the third position and gained 1.1% market share.

The most sold model in the country is the Peugeot 208 with 1,239 sales (+34.2%), holding 9% market share.