Martinique vehicles market falls due to the global pandemic affecting sales. Indeed, Full Year 2020 sales have been 13.223, down 26.2% compared to 2019. The former leader Peugeot is catching up quickly to Renault, challenging its leadership.
The Martinique vehicle market has been affected in 2020 by the global COVID-19 pandemic, which impacted sales significantly.
The market was quite stable around the 15.000 annual units and after a slow period, with 2015 hitting the lowest level in 15 years, the return of strong consumer demand is sustained the market, and 2018 signed the second consecutive all-time record, with 15.862 sales, up 6.5% from the previous year. The island is a French territory and this is clear walking on the roads, as the most of circulating cars are made in France.
In 2019 17.912 units have been sold, reporting a 12.9% increase and signing a new all-time record for the market.
Full-Year sales for 2020 have been 13.223, reporting a 26.2% decrease compared to 2019.
Brand-wise, this year the leader Renault (-28.1%) lost 0.4% market share, followed by Peugeot (-22.2%) which gained 0.8% market share. Dacia (-27.3%) was in the third position and lost 0.2% market share.
The most sold model in the country is the Renault Clio with 932 sales (-29.4%), holding 7% market share.