Martinique 2020. Peugeot challenges Renault’s leadership in market down 26.2%

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Martinique car market
The 2022 Peugeot 308

Martinique vehicles market falls due to the global pandemic affecting sales. Indeed, Full Year 2020 sales have been 13.223, down 26.2% compared to 2019. The former leader Peugeot is catching up quickly to Renault, challenging its leadership.

Market Trend

The Martinique vehicle market has been affected in 2020 by the global COVID-19 pandemic, which impacted sales significantly. 

The market was quite stable around the 15.000 annual units and after a slow period, with 2015 hitting the lowest level in 15 years, the return of strong consumer demand is sustained the market, and 2018 signed the second consecutive all-time record, with 15.862 sales, up 6.5%  from the previous year. The island is a French territory and this is clear walking on the roads, as the most of circulating cars are made in France.

In 2019 17.912 units have been sold, reporting a 12.9% increase and signing a new all-time record for the market.

Full-Year sales for 2020 have been 13.223, reporting a 26.2% decrease compared to 2019.

Brand-wise, this year the leader Renault (-28.1%) lost 0.4% market share, followed by Peugeot (-22.2%) which gained 0.8% market share. Dacia (-27.3%) was in the third position and lost 0.2% market share.

The most sold model in the country is the Renault Clio with 932 sales (-29.4%), holding 7% market share.