Martinique autos market in the 2017 hit the new all time record sustained by strong private and fleet demand. Sales improved only 2.7%, after the boom reported in the previous year. Peugeot market leader ahead of Renault and Dacia.
Martinique autos market is quite stable around the 15.000 annual units and after a slow period, with 2015 hitting the lowest level in 15 years, the return of a strong consumer demand is sustained the market and in the 2017 the new all time record was hit, with 14.890 sales, up from the previous year.
| Sales 2012 | Sales 2013 | Sales 2014 | Sales 2015 | Sales 2016 | Sales 2017 | Sales 2018 e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 12.804 | 12.804 | 13.236 | 12.265 | 16.154 | 16.586 | 16.905 |
| 2012 Var | 2013 Var | 2014 Var | 2015 Var | 2016 Var | 2017 Var | 2018 var e | |
|---|---|---|---|---|---|---|---|
| Car+LCV | 0,0% | 0,0% | 3,4% | -7,3% | 31,7% | 2,7% | 1,9% |
The island is a French territory and this is clear walking on the roads, as the most of circulating cars are made in France. In the 2017, market leader was Peugeot with 2.577 units (-0.5%), ahead of Renault with 2.330 (-8.4%) and Dacia with 1.600 (+8.9%).
| Rank 2017 | Rank 2016 | Brand | Sales 2017 | Sales 2016 | Variation 2017 | Share 2017 | Share 2016 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Peugeot | 2.577 | 2.589 | -0,5% | 15,5% | 16,0% |
| 2 | 2 | Renault | 2.330 | 2.545 | -8,4% | 14,0% | 15,8% |
| 3 | 3 | Dacia | 1.600 | 1.469 | 8,9% | 9,6% | 9,1% |
| 4 | 4 | Citroen | 1.523 | 1.016 | 49,9% | 9,2% | 6,3% |
| 5 | 5 | Kia | 945 | 933 | 1,3% | 5,7% | 5,8% |
| 6 | 9 | Toyota | 911 | 744 | 22,4% | 5,5% | 4,6% |
| 7 | 10 | Ford | 821 | 735 | 11,7% | 4,9% | 4,5% |
| 8 | 8 | Opel | 775 | 778 | -0,4% | 4,7% | 4,8% |
| 9 | 7 | Hyundai | 757 | 827 | -8,5% | 4,6% | 5,1% |
| 10 | 6 | Volkswagen | 678 | 862 | -21,3% | 4,1% | 5,3% |
