Martinique 2017. Sales at new record

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Martinique autos market
Peugeot-3008-2017

Martinique autos market in the 2017 hit the new all time record sustained by strong private and fleet demand. Sales improved only 2.7%, after the boom reported in the previous year. Peugeot market leader ahead of Renault and Dacia.

Martinique autos market is quite stable around the 15.000 annual units and after a slow period, with 2015 hitting the lowest level in 15 years, the return of a strong consumer demand is sustained the market and in the 2017 the new all time record was hit, with 14.890 sales, up  from the previous year.

 

Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV12.80412.80413.23612.26516.15416.58616.905

2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV0,0%0,0%3,4%-7,3%31,7%2,7%1,9%

The island is a French territory and this is clear walking on the roads, as the most of circulating cars are made in France. In the 2017, market leader was Peugeot with 2.577 units (-0.5%), ahead of Renault with 2.330 (-8.4%) and Dacia with 1.600 (+8.9%).

Rank 2017Rank 2016BrandSales 2017Sales 2016Variation 2017Share 2017Share 2016
11Peugeot2.5772.589-0,5%15,5%16,0%
22Renault2.3302.545-8,4%14,0%15,8%
33Dacia1.6001.4698,9%9,6%9,1%
44Citroen1.5231.01649,9%9,2%6,3%
55Kia9459331,3%5,7%5,8%
69Toyota91174422,4%5,5%4,6%
710Ford82173511,7%4,9%4,5%
88Opel775778-0,4%4,7%4,8%
97Hyundai757827-8,5%4,6%5,1%
106Volkswagen678862-21,3%4,1%5,3%