Martinique 2015. Car sales at lowest in 15 years

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Martinique vehicles sector is declining with 2015 at lowest volume out of 15 years. The market is one of the 18 French regions while located in the Caribbean Sea. People use Euro and purchase Renault, Peugeot and Citroen.

As with the other overseas departments, Martinique is one of the eighteen regions of France (being an overseas region) and an integral part of the French Republic, although this beautiful island is located in the Lesser Antilles in the eastern Caribbean Sea.

Historically, Martinique’s economy relied on agriculture, but by the beginning of the 21st century this sector had dwindled considerably. Sugar production has declined, with most of the sugarcane now used for the production of rum. Banana exports are increasing, going mostly to France.

The bulk of meat, vegetable, and grain requirements must be imported, contributing to a chronic trade deficit that requires large annual transfers of aid from France. Tourism has become more important than agricultural exports as a source of foreign exchange.

The automotive sector is very similar to the mainland with French makers dominating. Light vehicles volumes in last decade was comprised between 10 and 15.000 units, with a peak hit in the 2004 at 16.130 units. Recent years trend is declining with total 2015 sales at 12.264, down 7.3% from the previous year and the lowest volume out of last 15 years.

Renault was market leader in the 2015 with sales flat at 2.198 units and market share at 17.9%. Peugeot in second place sold 2.003 cars (-11.0%) while Dacia was third with 1.152 (+3.8%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2015Rank 2014Brand201520142015 VarShare 2015
12Renault2.1982.1990,0%17,9%
21Peugeot2.0032.251-11,0%16,3%
33Dacia1.1521.1103,8%9,4%
49Volkswagen7677078,5%6,3%
55Kia7567490,9%6,2%
67Opel7377281,2%6,0%
74Citroen712974-26,9%5,8%
811Hyundai65749233,5%5,4%
96Nissan638733-13,0%5,2%
108Toyota511708-27,8%4,2%