Maserati 2017. Global Sales up 25%


Maserati Global performance in the 2017 has been again quite positive following +95% CAGR scored in the previous 7 years. Sales grew in all regions with Asia up 39%. The best-selling model is the recently introduced SUV Levante.

Following the amazing +95% scored in CAGR during the last seven years, during the 2017 Maserati has reduced the speed while further booming volume, improving 25.6 with the new record of 46.239 global sales.

At regional-wise, the brand is growing in all region, while the most significant performance was scored in Asia (including China, Korea, Japan and India), up 39.6%, with Europe up 21.1% and North America 15.0%.

Actually the best-selling model is the Levante with 22.189 sales (+161%) followed by the Ghibli with 13.982 units (-19.6%) and the Quattroporte with 5.214 (-21.5%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Maserati Global Performance Report

In the period 2010-2017 Maserati has improved substantially the global sales, growing at 33.000 units in the 2016, performing a Compound annual growth rate (C.A.G.R) of 70%, while the industry CAGR in the period was +4.6%.

In this period, this brand has gained 19 steps within the Global Car Brands Ranking landing in the 99th place.

Sales split at regional level confirmed the supremacy of the Asian region counting the 39.1% of total sales (it was 37.2% in the 2010) while the American sales represent the 36.9% (from 41.9%) and the European 22.1% from 17.8%.

In our report we figure out this brand’s sales data in 69 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 34.7% of global sales share (from 38.0% in the 2010), ahead of China with 31.1% (from 14.0%), Italy with 5.7%, Germany with 4.6% and UK with 4.0%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
1010Europe East768917,1%0,2%92
22America North13.21215.19915,0%32,9%15.039
1212Africa North2321-8,7%0,0%25
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
12Maserati Levante22.1898.476161,8%
21Maserati Ghibli13.98217.389-19,6%
33Maserati Quattroporte5.2146.646-21,5%
54Maserati Granturismo1.6742.279-26,6%
66Maserati GranCabrio156459-66,1%
77Maserati coupe5883-30,1%
89Maserati S Q44441000,0%
99Maserati GTS GRanLusso264550,0%
1011Maserati MC Stradale11