New Zealand 2024. Car Market Slightly Down (-4.6%)


New Zealand Vehicles Market fell slightly at the start of 2024. Total sales in February reached 5,948 units (-4.6%). Great Wall booms 38 spots ranking in 10th spot.

Market Trend and Outlook

New Zealand’s Auto Market in February, although showing some traits of recovery, totaled 5,984 new sales (-4.6%). YTD sales up to 14,058 units (-9.0%). 

Looking at cumulative data up to February 2024 brand-wise, Toyota reports 2,759 sales (+21.5%), Mitsubishi -up 1 spot- in 2nd with 1,722 registrations (+18.5%), followed by Kia -down 1 spot- with 1,249 units sold (-34.1%) and Suzuki with 1,014 total sales (-24.2%).

Ford gains 4 spots ranking into 5th place with 818 sales (+42.5%), followed by Honda -up 1 spot- at 658 (-0.6%), Mazda -up 1 spot- 608 (-1.5%), and Nissan -up 4 spot- with 590 sales (+50.1%).

Hyundai loses 4 spots ranking into 9th position with 499 sales (-57.0%). Great Wall -up 38 spots- closes the top 10 with 496 car registrations.

Looking at specific models the Toyota Ranger is still the best seller rising 43.4% in year-on-year sales, followed by the Toyota Hilux down 6.1%.

Medium-Term Market Trend

New Zealand’s car passenger sales in the past decade have shown signs of a healthy market, growing for 9 consecutive years. From 2010 to 2019 the market doubled, moving from 80,453 in 2010 to 160,878 sales by the end of 2019.

The arrival of the pandemic slowed down car passenger sales in New Zealand, falling 25.7% to 119,579 new registrations.

The pandemic wasn’t enough to stop the uptrend accumulated in the past decade, in fact, 2021 reported a 31.6% growth in new car registrations with 2022 continuing the uptrend and reaching 116,451 cumulative sales (+3.8%). Although the market grew in 2022, it did so at a slower pace. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and the Governments push towards Evs.

New Zealand’s Auto Market in 2023, although showing some traits of recovery, reached 111.903 registration (-4.0%).

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

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