Norway 2023. Auto Market Keeps Losing (-24.3%)

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The 2023 BMW M2 Brooklyn Grau
The 2023 BMW M2 Brooklyn Grau

Norwegian auto market in 2023 falls for the second year in a row, closing with 152,374 sales (-24.3%). December with 15,551 new registrations reported the 5th consecutive monthly loss (-62.8%). Tesla becomes best selling brand rising 19.3% and 2 spots in the rankings.

Market Trend and Outlook

The Norwegian auto market in 2023 fell for the second year in a row, closing with 152,374 cumulative sales (-24.3%). December with 15,551 new registrations reported the 5th consecutive monthly loss (-62.8%).

Looking at cumulative data from 2023 brand-wise, Tesla becomes the new leader rising 2 spots with 25,403 total sales (+19.3%) in front of Volkswagen with 22,520 units sold (-13.6%) and Toyota in 3rd with 21,497 car registrations (-11.8%).

Mercedes maintains 4th with 9459 sales (-39.1%) followed by Volvo – up 1 spot- at 8,890 (-30.8%), Ford -up 4 spots- at 7,762 (-10.8%) and Skoda -up 1 spot- with 7,735 registrations (-21.8%).

BMW -down 3 spots- ranks in 8th with 5,961 sales (-57.5%), in front of Hyundai with 5,481 units sold (-39.4%) and Nissan -down 5 spots- closes the top 10 with 5,425 total sales (-28.8%).

Looking at specific models the Tesla Model Y is on top of the rankings with a 33.0% year-on-year increase in sales, followed by the Volkswagen ID.4 down 42.8%.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and Top 10 models.

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