Peru 2021. Q1 sales grow above pre-pandemic levels with an impressive performance in March

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Peru car market
The 2021 Alfa Romeo Giulia GTA

Peruvian vehicles market in March 2021 reverses the negative trend of the previous months. In fact, 14.913 units have been sold in March (+94.6%), leading Q1 sales at 40.118 (+7.4%). The leader Toyota grows 325.6% while Mitsubishi falls 54%.

Market Trend in March

In March, the Peruvian vehicle market reports a trend reversal and starts recovering effectively compared to the first two months of the year. Indeed, 14.913 units were sold in March 2021 (+94.6%), leading Q1 sales at 40.118 sales, a 7.4% increase in sales compared to 2020. Sales in Q1 2019 were even lower, so growth compared to pre-pandemic levels in Q1 has been of 8.4%.

Brand-wise, the leader Toyota grew 325.6% this month followed by Hyundai which gained 116.2%. The sharpest drop in sales has been reported by Mitsubishi, which lost 54%.

Medium-Term Market Trend

The market has been growing consistently in the decade 2004-2013 hitting a record of 174.495 sales before being frozen by economic recession and decline for three consecutive years at the 153.876 sales in 2016. However, in 2017 the market stabilized posting a feeble recovery, with 163.668 sales, up 6.4%. In 2018, the market has been quite unstable, closing with 147.803 sales, losing 9.7%.

In 2019, according to data released by the A.R.A.P.E.R. (Association of Peruvian Car Manufacturers), they held a flat trend. Indeed, Full-year registrations have been 151.658 (+0.2%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, 125.090 units have been sold, reporting a decline of 17.5% compared to 2019.

In January 2021 the market started the new year on a negative tone with 13.949 units sold, an 11.7% decrease compared to the previous year, and it fell further down in February, with 11.256 units sold (-19%).

Tables with sales figures

In the tables below we report sales for top 10 Brands.

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