Peugeot 2017. Underperforming the industry again


Peugeot Global Performance 2017 was shy with sales flat from the previous year at 2.06 million.Strong sales in East Europe, CIS Market and Latin America. The 208 was again the best-selling model ahead of the SUVs 2008 and 3008.

Following the negative medium terms performance with sales at global level declined in the last sixth years by 4.8%, in the 2017 Peugeot has been almost stable, with 2.06 million sales, up a mere 0.2%.

At regional level, top performance has been reached in the CIS and in East Europe (including Turkey) with sales up respectively 34.4% and 14.0%. Very positive the +12.4% scored in the Latin America (from Mexico to Argentina) while deep lost had been reported in North Africa (-33.9%) and in the GCC area (-15.9%).

At model wise, the top model was again the 208 with 338.000 sales followed by the 2008 with 236.000 and the 3008 with 197.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Peugeot Global Performance Report

In the period 2010-2017 Peugeot global sales had been disappointing, losing over 100.000 units, from 2.12 million in the 2010 to 2.02 million in the 2017, performing a Compound annual growth rate  (C.A.G.R) of -4.8% compared with a global sector CAGR of + 4.2%.

In this period, Peugeot was stable in the global car brand ranking placing in 11th spot.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 53.9% of total sales (it was 55.3% in the 2010). However, sales in Asia have raised relevance actually counting 37.0% (from 32.5%), while Americans sales (the brand is not distributed in the North) declined further at 6.0% (from 9.0%).

In our report we figure out this brand sales in 106 different countries, with forecast up to the 2022.

On top of all countries in the 2016 there is France with 19.7% of global sales share (from 22.2% in the 2010), ahead of Iran with 18.3% (from 22.8%), China with 17.2% (from 7.3%), United kingdom with 6.5% and Spain with 5.4%.

In the research, we report sales for each model in each country from 2010 to 2017.

Please click on the product figure to see the Contents details.

Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
45Europe East37.04442.24614,0%2,1%45.702
54Africa North37.44724.749-33,9%1,2%35.372
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
11Peugeot 208338.021336.1630,6%
22Peugeot 2008236.279243.666-3,0%
38Peugeot 3008197.625121.69362,4%
43Peugeot 308194.797235.994-17,5%
54Peugeot Partner169.141152.74010,7%
65Peugeot 405147.926148.593-0,4%
77Peugeot Pars120.173121.892-1,4%
86Peugeot 206 sedan109.042130.533-16,5%
915Peugeot 500872.56531.101133,3%
109Peugeot 40870.775115.448-38,7%