Rwanda. Toyota held 47.8% of market down 2.1% in 2019

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Rwanda car sales
Toyota-RAV4-2019

Rwanda Cars sales in 2019 reported a marginal loss. Indeed, Total sales have been 758, down 2.1% from the previous year. Toyota controlled 47.8% of the market, keeping a huge gap over Suzuki and Nissan.

 

Economic Environment

A quarter of a century after the Tutsi genocide, Rwanda’s economy appears to be thriving, with annual GDP growth averaging 7.76% between 2000 and 2019, and growth expected to continue at a similar pace over the next few years. In light of the country’s chilling history, it is a curious state of affairs that Rwanda, a country once defined by death and conflict, has developed its economy to such an extent that it now aims to be an upper-middle-income country by 2035, and a high-income one by 2050.

 

Market Trend

Rwanda vehicles market in recent years has been characterized by an unstable trend, with registrations fluctuating between 500 and 780 units. After the large loss reported in 2016 – when sales fell at 522 – the market immediately recovered, reaching a peak of 780 units sold in 2017. In 2018, sales have been flat, ending at 775.

In 2019, the market was hit by another marginal decline. Indeed, Total sales have been 758, down 2.1% from the previous year.

In the competitive landscape, the historic leader Toyota controlled 47.8% of the market, keeping a huge gap over the followers. Indeed, Suzuki and Nissan completed the podium, holding respectively 9.4% and 7.6% of share.

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