Serbia. Skoda taking the lead in a market up 15.1% in 2019

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Serbia Car sales
Skoda-Karoq_Scout-2019

Serbia Car sales in 2019 reported the 5th consecutive year of growth. Indeed, the Full-year ended with sales at 34.197, surging 15.1% from the previous year. Skoda went on top of the ranking, overtaking the former leader Fiat. Volkswagen fell down at 6.6% of share.

Economic Environment

Serbia economy accelerated more than expected in the third quarter, as fixed investment grew at a seven-year high pace on the back of robust construction activity and an improving business climate. Public and private consumption also performed well in Q3.

The economy likely extended its solid track record into the final quarter. Retail sales rose robustly in October–November, which, coupled with favorable credit conditions and rising wages, points to solid private consumption in the fourth quarter.

Moreover, merchandise export growth gathered pace in the same period, while industrial production continued to recover in November after having contracted in H1.

Market Trend

Serbian vehicles market in recent years is recovering after the huge fall reported in the 2009-2014 crisis. Light vehicles sales grew up from the 19.698 in the 2014 to 29.010 in the 2017. In 2018, the market kept growing, ending with 29.721 sales (+2.4%).

In 2019, the market signed the 5th consecutive year of gain. Indeed, according to data reported by the local Association of Car Manufacturers, the Full-year ended with sales at 34.197, surging 15.1% from the previous year.

At brand-wise, Skoda – which has gained over 3 points of share from 2018 – jumped on top of the ranking, overtaking the former leader Fiat. The Italian brand ended the year at 16% of share, followed by Volkswagen at 6.6%.

Rank 2019Rank 2018BrandSales 2019+/- YTDShare 2019
12Skoda5.89645,7%17,24%
21Fiat5.45824,5%15,96%
33Volkswagen2.271-12,0%6,64%
44Renault2.2290,3%6,52%
55Dacia2.16914,0%6,34%
66Opel1.7511,7%5,12%
78Toyota1.64922,1%4,82%
89Hyundai1.58746,4%4,64%
97Ford1.304-12,8%3,81%
1011Citroen1.17731,3%3,44%
1110Mercedes1.1046,7%3,23%
1212Audi9299,1%2,72%
1313Peugeot8646,4%2,53%
1414Nissan84313,9%2,46%
1516BMW73710,3%2,15%
1615Kia7144,8%2,09%
1717Mazda486-4,5%1,42%
1818Lada4687,3%1,37%
1919Suzuki4627,7%1,35%
2024Volvo26528,4%0,77%
2122Jeep25512,4%0,75%
2221Iveco2522,7%0,74%
2320Land Rover232-26,2%0,68%
2425Seat22145,6%0,65%
2523Honda154-28,9%0,45%
2629Jaguar127121,1%0,37%
2734Isuzu118443,3%0,34%
2828Mitsubishi11495,2%0,33%
2926Porsche10420,8%0,30%
3027Alfa Romeo60-23,3%0,18%
3130Mini53-6,4%0,15%
3233GAZ318,3%0,09%
3332Subaru31-17,5%0,09%
3437Lexus17132,9%0,05%
3531Smart14-65,0%0,04%
3643Abarth120,04%
3735SsangYong9-42,8%0,03%
3836Infiniti9-16,4%0,03%
3939Great Wall7243,8%0,02%
4041Bentley5369,9%0,01%
4138Piaggio3-54,6%0,01%
4242Maserati3200,0%0,01%
4340Chevrolet28,8%0,01%
4443Dodge20,01%
4541Rolls-Royce18,8%0,00%

Rank 2019Rank 2018GroupSales 2019+/- 2019Share 2019
11Volkswagen Group9.42622,1%27,56%
23F.C.A.6.04322,4%17,67%
32Renault Nissan Alliance5.8328,6%17,05%
44P.S.A.3.79210,5%11,09%
55Hyundai-Kia2.30130,4%6,73%
67Toyota Group1.66622,6%4,87%
76Ford Group1.304-12,8%3,81%
88Mercedes Daimler1.1174,1%3,27%
99BMW7919,0%2,31%
1010Mazda486-4,5%1,42%

Rank 2019Rank 2018ModelSales 20192019 Var
11Skoda Octavia1525-6,4%
22Skoda Fabia14676,2%
310Fiat Tipo119164,3%
45Dacia Sandero9750,8%
554Fiat 500970798,1%
615Fiat Doblo87586,6%
73Fiat 500L851-28,3%
86Skoda Superb836-8,3%
911Renault Clio7332,8%
104Skoda Rapid697-35,0%