Spain 2021. Seat Gains Leadership In Market Still Unable To Grow Again

Spain car market
The 2020 Seat Tarraco

Spain’s car market in 2021 gains only 0.2% with 859,496 sales, reporting a positive performance only in Q2. Seat reaches the top of the leaderboard, overtaking Peugeot and gaining 3.4% sales.

Market Trend

The Spanish car market this year attempted to recover from the pandemic crash of 2020, but reported positive performance only in Q2, leading to a flat yearly performance.

Spanish vehicles market was recovering year-after-year since the tremendous fall reported after the 2009 crisis when volume dropped by over half. The government has sustained the recovery of the industry, crucial for a market that is the second major auto producer in Europe, with an incentive plan called PIVE, which sustains a scrap of old vehicles when purchasing a new one, with low emission levels.

PIVE program has been modulated across the years becoming a stable sustain to the domestic market and in the last six years it grew up from less than 0.7 million cars in 2012 to almost 1.3 million units in 2019.

The market has suffered tremendously in 2020 reflecting the heavy impact the pandemic had on the entire country. In fact, the fall was so harsh that we recorded the lowest annual volume for the country since 2013, 858,022 were sold, reporting a decline of 31.8% compared to the previous year.

In 2021 the year started negatively for the Spanish market, in fact, in Q1 186,064 units have been sold, reporting a 17.5% decrease in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 123.5% increase in sales with 270,783 units due to the incredibly low volumes in Q2 2020.

In Q3 sales were falling in double-digits again, losing 25.2% sales with 191,125 units, and in Q4 211,524 units were sold (-17.3%).

Indeed, Full-Year sales for 2021 have been 859,496, reporting a 0.2% increase compared to 2020.

Spain quarterly sales variation
Spain quarterly sales variation

This year the new leader Seat (+3.4%) gained 0.3% market share, overtaking Peugeot (-1.8%), which lost 0.2%, followed by Toyota -up 1 spot-, gaining 8.2%.  Volkswagen fell 1 spot (-7.6%), followed by Hyundai -up 3 spots- which reported the best performance, gaining 26.7%.

Kia remained in 6th position this year, rising 20.2% sales, followed by Renault (-7.9%)-down 2 spots- and Citroen which fell 1 spot and gained 0.7% sales. Closing the leaderboard we have Dacia -up one spot- losing 6.6% this year and BMW entering the leaderboard, losing 0.1%.

The most sold vehicle this year has been the Seat Arona (+42.8%) with 21,946 units sold, followed by the Hyundai Tucson, which gained 66.8% registering 21,258 new sales this year. The Dacia Sandero (-15%) falls in 3rd position with 20,419 units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers’ Groups, and top 10 Models.

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