Subaru 2017. New global sales record, up 4.6%


Subaru Global Performance shines in the 2017 keeping the medium terms momentum improving volumes by 4.6% hitting the new record. Success in Asia is crucial but the brand in fast growing in Latin America and Pacific as well.

Following the almost positive trend reported in the period 2010-2016 when the brand grew up with a GAGR of 10.7%, during the 2017 Subaru has further gained at global level with 1.059.000 sales, up 4.6% the new record.

The success was fueled by fast growth in Pacific region (including Australia) (+11.8%), C.I.S, (+10.2%) and East Europe (including Turkey) (+8.4%). Disappointing the performance in North Africa, in the GCC and Levant.

At model wise, the best model was the Forester with 269.000 sales (+1.4%) followed by the Outback with 229.000 (-0.1%) and the Impreza with 225.000 (+52.5%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Subaru Global Performance Report

In the period 2010-2016 Subaru has scored a remarkable performance at global sales, growing from 617.000 sales in the 2010 to 1.012.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 10.7%, while the industry CAGR in the period was +4.6%.

In this period, Subaru has gained 3 steps within the Global Car Brands Ranking landing in the 26th place.

Sales split at regional level confirmed in the 2017 the supremacy of the American region counting the 67.1% of total sales (it was 48.3% in the 2010).

Sales in Asia count 23.1% (from 37.2%), while European sales represent the 4.6% (from 8.5%).

In our report we figure out this brand’s sales data in 99 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 60.8% of global sales share (from 42.7% in the 2010), ahead of Japan with 15.4% (from 28.6%), Canada with 5.0% (from 4.5%), China with 4.8% and Australia with 4.6%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
910Europe East1.6631.8038,4%0,2%2.083
11America North665.322702.5265,6%66,3%719.629
1211Africa North1.346436-67,6%0,0%379
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
11Subaru Forester269.525265.8511,4%
22Subaru Outback229.132229.291-0,1%
33Subaru Impreza225.040147.56152,5%
44Subaru Crosstrek121.306105.40015,1%
55Subaru Legacy55.33972.775-24,0%
66Subaru XV46.55656.051-16,9%
77Subaru Levorg24.47530.933-20,9%
810Subaru WRX13.19012.9701,7%
98Subaru Impreza Sport7.83621.600-63,7%
1013Subaru BRZ7.7976.81114,5%