Sweden 2015. New Car Passenger’s market hits the All time record


Sweden vehicle market in 2015 at new all time record slamming a double digit increase over the previous record. While Volvo and Volkswagen led sales, Nissan was the star of the year

Economic Outlook

Sweden’s economy has had a pretty good year in 2015, with consumers and homeowners in particular feeling a boost. Low energy prices have left more money in consumers’ pockets for increased spending and homeowners have enjoyed significant gains in property values.

Furthermore, in an effort to combat persistently low inflation, the Central Bank has resorted to negative interest rates and quantitative easing, which has kept business rates low and propelled economic activity throughout the year.

Although recent inflation data suggest the trend of falling consumer prices may be coming to an end, the easy monetary policy stance will likely continue to ensure prices do not relapse and continue to boost growth.

Market Outlook

Following a great momentum started during the 2014 and prolonged for the entire 2015, the Swedish Auto Market celebrates a new all time record with a double-digit increase from the previous record established in the 2007.

Indeed, already in the 2014 the sales had been strong the 303.000 units failed the record by around 3k. Then keeping the momentum all the 2015 was positive and December was the 24th year-on-year increase in a row.

According to data released by the BIL Sweden, the Swedish Associations of Car Manufacturers, during the 2015 new car passenger’s sold in Sweden had been 345.021, up 13.5% from the previous year.

Volvo ended the year with 71.221 sales (+15.8%) with 20.6% of market share maintaining unchanged the advantage over the first follower, the Volkswagen, which sold 51.913 units (+15.5%) with 15.0% of market share.

Third was Toyota with 20.508 sales (+6.1%) ahead of Audi with 2.643 (+10.5%), BMW with 19.684 (+8.6%), Kia with 18.157 (+9.7%), Skoda with 15.150 (+13.6%) and Mercedes with 14.021 (+21.6%).

The best-selling model ranking was as usual dominated by local made models with the Volvo V70 on top of the list with 28.613 units (+21.1%) followed by the Volkswagen Golf with 22.779 (+35.1%), the Volvo XC60 with 14.834 (+25.8%) and the Volvo S/V60 with 14.698 (+1.8%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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