Switzerland 2020. Renault grows impressively (+21.5%) in a market down 24%

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Switzerland car market
The 2021 Audi Q5

Switzerland vehicle market in 2020 falls by 24% as the pandemic and lockdowns affect sales. Full-Year sales have been 236.828. Renault (+21.5%) is the only brand on the leaderboard to report an increase in sales.

Market Trend

The Swiss car market has been hit in 2020 by the world-wide COVID-19 pandemic, which has impacted sales significantly.

The Switzerland vehicles market is one of the most stable in the World with car passenger sales in the last decade always among the minimum of 293.000 done in 2010 and a maximum of 329.000 of 2012. In 2018 sales were below the 300.000 units at the second-lowest level in the decade, while in 2019, sales have marginally recovered, improving 3.9% from the previous year.

After starting the year with a negative trend (-10.2%), the market quickly collapsed in March as the virus struck. The sharpest drop in sales this year was in April when sales declined by 67.2%.

Unfortunately, the recovery was not as effective, and despite reaching -13.8% in June, sales remained down in double digits the entire year except for November (-5.7%)

Indeed, Full-Year sales for 2020 have been 236.828, reporting a decline of 24% compared to 2019.

Switzerland monthly sales variation 2020
Switzerland monthly sales variation 2020

Brand-wise, this year the leader Volkswagen (-11.5%) gained 0.7% market share, followed by Mercedes (-5.8%), which gained 1.1% share, and by BMW which gained 0.2% share, falling 14%.  Skoda remained in 4th place and lost 22%, followed by Audi which lost 20.5%.

Renault reached 6th place and registered the best performance in the leaderboard by gaining 21.5%, followed by Ford (-2.5%) and Seat -down 2 spots- which reported the worst performance in the leaderboard by losing 24.1% sales. Closing the leaderboard we have Toyota losing 12.9% this year and Volvo entered the leaderboard by jumping 2 spots and losing 4.8%.

The most sold vehicle this year remains the Skoda Octavia (-36.5%) with 5.892 units sold, followed by the Tesla Model 3 registering 5.051 new sales this year. The Volkswagen Tiguan (-29.3%) closes the podium and reports 4.965 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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