Togo 2017. Toyota controls 37% of the market

8
Togo Vehicles Market
Toyota-Tj_Cruiser_Concept-2017

Togo Vehicles Market in the 2017 was flat from the previous year, with Toyota taking 36% of market share ahead of Renault. The sector is stagnating due to the poor economic conditions of the country, one of the poorest in Africa, with unemployment at 60%.

Republic of Togo is a long, thin sliver of territory, lies sandwiched between Ghana and Benin, with a 56km coastline on the Gulf of Guinea, and a similarly short northern border with Burkina Faso. Its population is at least 7.6 million (2016). Since 1960 independency from France, the country – officially a republic – is under the power of a family, with current President, Faure Gnassingbe, re-elected for a third, five-year term in 2015, which has taken the country under developed and currently among the poorest in the entire Africa.

Togo’s economic growth decelerated in 2017, a reflection of political tensions and fiscal consolidation, slowing to an estimated 4.4 percent from 5.1 percent in 2016—its growth rate driven largely by the good performance of the agricultural sector, which accounts for about 40% of GDP and over 60% of employment. Poverty remains widespread, though poverty rates fell from 59 percent of the population in 2011 to 55 percent in 2015. Poverty in Togo is mostly a rural phenomenon, with 69 percent of rural households living below the poverty line in 2015.

In such environment, the local automotive industry still has a marginal rule with the most of the circulating park fueled by the import of used vehicles. New vehicles market is very little, with the all time record hit in the 2015 when sales reached 702 units.

 20102011201220132014201520162017
Car162219254340366440324357
LCV12911986144227262212179
Total291338340484593702536536

The competitive landscape is evolving. Untill few years ago the French makers, Renault in particular, had the leadership. In most recent years, Toyota grew up as leader and actually holds 36.7% of market share, with the 197 vehicles sold in the 2017. Renault is second with 64 units, with only 11% of share and far from the 183 units sold in the 2015.