Tunisia 2019. Autos sales kept losing terrain

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Tunisian Vehicles Sales
Isuzu-D-Max-2017

Tunisian Autos market continued the negative path in 2019. Indeed, Total sales in 2019 have been 50.275, down 16.9% from the previous year. Isuzu was still the market leader despite losing share from the 2018 record.

Economic Environment

Tunisian economic growth likely remained subdued in the fourth quarter. In October, industrial production declined for the 14th straight month and credit growth eased, while merchandise exports were down sharply in October–November.

The ongoing political paralysis could further delay much-needed economic policy reforms. Meanwhile, on the fiscal front, Parliament recently approved an expansionary budget for 2020, which aims to boost economic growth to 2.7% this year while simultaneously reducing the fiscal deficit to 3.0% of GDP.

Market Trend

The Tunisian vehicles market in the last decade have been almost dynamic. In the period 2014-2017 the market hit the all record in sequence, despite data do not include a grey market, which is estimated in over 10% of the “official”. After the record of 63.678 units sold in the 2017, the market declined sharply in the 2018, hit by economic crisis, falling down at 52.935 (-16.9%).

In 2019 the negative path has not been broken in 2019. Indeed, Total sales in 2019 have been 50.275, down 16.9% from the previous year. However, this is primarily due to the drop of the LCV segment, while the Passenger Car actually grew moderately from the previous year.

Despite registering a strong decline, the Japanese Isuzu was able to keep the total market leadership, holding over 10% of market share. Kia jumped in second place, soaring in double-digits and landing ahead of Renault, Peugeot and Volkswagen.

Tables with sales figures

In the tables below we report sales for Top Brands

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