Tunisia 2021. Isuzu Is The Only Brand To Lose Sales (-22.5%) In Market Gaining 21.5%

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Tunisian car market
The 2022 Cupra Formentor VZ5

Tunisian Auto market in 2021 rises by 21.5% with 61,708 sales, reporting a very strong performance all year, except for a drop in Q4. Hyundai reports the best performance this year, gaining 102.7%.

Market Trend

The Tunisian car market this year reported positive performance in all quarters, except for Q4, when sales fell in single-digit.

In the last decade, the market has been dynamic. In the period 2014-2017, the market hit all records in sequence, despite data not including the grey market, which is estimated to be over 10% of the “official”. After the record of 63.678 units sold in 2017, the market declined sharply in 2018, hit by the economic crisis, falling down at 52.935 (-16.9%).

In 2019 the negative path was not broken. Indeed, Total sales in 2019 have been 50.275, down 16.9% from the previous year. However, this is primarily due to the drop of the LCV segment, while the Passenger Car actually grew moderately from the previous year.

Sales in 2020 have remained almost unaffected by the COVID-19 pandemic. In fact, 50.825 units have been sold, reporting a decline of only 1.1%.

In 2021 the year started positively for the Tunisian market, in fact, in Q1 14,095 units have been sold, reporting a 23.8% increase in sales compared to Q1 2020, and in Q2 sales kept growing, reporting a 87.3% increase in sales with 15,099 units sold.

In Q3 sales were still growing effectively, rising 15.7% with 15,807 units, while in Q4 sales dropped by 5.6% with 16,707 units sold.

Indeed, Full-Year sales for 2021 have been 61,708, reporting a 21.5% increase compared to 2020.

Tunisia quarterly sales variation
Tunisia quarterly sales variation

Brand-wise, this year the leader Kia (+34.1%) gained 1% market share, followed by Hyundai (+102.7%), which gained 4.5% share and reported the best performance. Toyota (+74.2%) reached third position and gained 2.3% market share.

Peugeot -down 1 spot- gained 8.7%, followed by Renault (+28%), Fiat (+38.8%) and Isuzu, which reported the worst performance on the leaderboard by dropping 22.5%. At the bottom of the leaderboard we have Volkswagen -down 2 spots- gaining 11.5%, followed by Suzuki (+13.9%) and Seat (+45.8%).

The most sold model in the country this year is the Hyundai Grand i10 with 4,613 sales (+132.7%), holding 7.5% share.

Tables with sales figures

In the tables below we report sales for Top 10 brands.

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