Uruguay 2021. Fiat is the new undiscussed leader, outperforming market up 27.5%

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Uruguay car market
The 2022 Kia EV6

Uruguayan vehicle market in July 2021 grows and surpasses pre-pandemic levels by 6.2%. In fact, 3,751 units have been sold in July (+27.5%), leading Year to Date sales at 28,410 units (+75.4%). Fiat conquers the market throne and increases sales by 187.7%.

Market Trend in July

In July 2021 the Uruguayan market keeps growing in double digits after a 79.1% increase the previous month, and reports 3,751 units sold (+27.5%), leading Year to Date sales at 28,410 units, a 75.4% increase in sales compared to 2020.  Compared to pre-pandemic levels the market is growing again, in fact, with respect to July 2019 sales are up 6.2%.

Brand-wise, Fiat is the new leader and reports a 187.7% increase in sales YTD while holding 16.6% market share, followed by the previous leader Volkswagen which grew 57.1%. Hyundai reports the best performance on the leaderboard, rising 243.1%.

Medium-Term Market Trend

The market declined in recent years from the record established in 2013, with 56,220 light vehicles sold to the 44,285 units reported in 2016. However, in 2017 the market reported a robust performance ending the year at the second-best result ever, with 54,948 units (+25.4%).

In 2018 the market was heavily negative, ending with registrations at 43,815 and marking the lowest annual volume since 2010, leading the market down 20.3%.

However, in 2019 the market was still declining, falling below the 2010’s volume. Indeed, Total registrations have been 40,617 (-7.3%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, sales have been 34,540, reporting a decline of 15% compared to 2019.

In 2021 the year started very positively for the Uruguayan market, in fact, in Q1 11,831 units have been sold, reporting a 45.3% increase in sales compared to Q1 2020.

In Q2 sales accelerated, reporting a 150.8% increase in sales with 12,828 units due to the incredibly low volumes in Q2 2020.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturer Groups.

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