World Best Selling Executive Cars 2024. Audi A6 Takes The Lead

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World Best Selling Executive Cars ranking up to April 2024. Audi A6 (-1.6%) becomes the new segment leader, followed by the Mercedes E Class (-23.6%). Wuling Starlight surges 82 spots into 8th.

We are reporting in this article the Global Ranking (total sales in the 160 countries we track) for the Executive cars, large (and usually luxury) vehicles with a size over the 4.8 meters, in the 3/4/5 doors and wagon.

In the last decade this segment was dominated by two models, the Mercedes E Class and the archrival, the BMW 5 Series. In the first quarter of 2024 a new leader emerges.

Looking at cumulative sales up to April 2024, the Audi A6 is the new segment leader with 76,054 sales (-1.6%).

In second place the Mercedes E Class with 66,607 sales (-23.6%). Starting with the new naming strategy applied by Mercedes in the early ’90s, the model began production in 1993 and is actually at its 6th generation.

In third place ranks previous year’s leader the BMW 5 Series with 60,621 sales (-34.5%).

In fourth place ranks the BYD Han with 59,095 units sold (+11.9%), followed by the Hongqi H5 -up 1 spot- with 45,346 sales (+47.8%), the Toyota Crown -up 3 spots- with 35,070 sales (+72.1%) and the Zeekr 001 -up 4 spots- with 27,249 units sold (+43.9%).  

In eight place the Wuling Starlight -up 82 spots- with 26,199 sales, ahead of the Hongqi E-QM5 with 23,625 sales (+37.5%),

Closing the Top 10 there is the Hyundai Grandeur with 20,783 new units sold (-47.9%).

Tables with sales figures

In the tables below we report sales for the top 25 models.

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