Yemen 2020. Leader Toyota holds 96.8% share in a market down 37.8%

Yemen car market
The 2020 Toyota Highlander

Yemen auto market in 2020 falls by 37.8% as the pandemic, social and political instabilities affect sales. Full-Year sales have been 5.276, Toyota reaches 96.8% market share, gaining 2.2% market share this year.

Market Trend

The Yemeni car market has been severely hit in 2020 by the world-wide COVID-19 pandemic and by social and political instability within the country.

The market collapsed in the past years. From the 14.696 vehicles sold in 2013, the industry dropped to only 3.025 in 2016, before showing a little recovery in 2017, mainly in the second half, with 3.938 units. In 2018 improved for the second consecutive year, ending with sales up 37.8% at 5.231 units.

In 2019, the market started improving at an outstanding pace. Indeed, the Full-year ended with registrations at 8.483, booming 62.2%.

After starting the year with a positive trend (+11.5%), unfortunately, January was the only positive month of the year. The market started falling severely in April (-33.2%), and dropped by 56.7% in May before recovering effectively in June (-1.8%). 

In the second half of the year the market did not recover, in fact, the situation got even worse and reached its lowest point in October (-81.3%). Every month reported a double-digit drop in sales.

Indeed, Full-Year sales for 2020 have been 5.276, reporting a decline of 37.8% compared to 2019.

Yemen monthly variation in sales 2020
Yemen monthly variation in sales 2020

Brand-wise, this year the leader Toyota (-36.8%) gained 2.2% market share, reaching an incredible 96.8% market share, followed by Hyundai (-8.7%), which gained 0.4% share, and Lexus which gained 0.1% share, falling 31.4%.  Suzuki on the other hand grew by 227.3%, gaining 0.6% share.

The most sold vehicle this year remains the Toyota Land Cruiser (-56.5%) with 1.968 units sold, followed by the Toyota Hilux (+1.1%) registering 1.727 new sales this year. The Toyota Land Cruiser P/U (-40.7%) closes the podium and reports 509 new units sold.