Belarus 2019. Sales up 23.8% pushed by Lada & Geely success

Lada Vesta Sport 2019

Belarus Auto Market was in great shape and after the previous two years record in 2019 has further grown, closing with annual sales first time over the 60.000 units. Indeed, Total sales have been 65.099, up a robust 23.8%, pushed by the outstanding increase of the market leader, Lada and by the Chinese Geely boom.

Economic Environment

Belarus weak economic conditions gathered some momentum in Q3 amid a robust rebound in exports, after it grew at the softest pace in over two years in Q2. Domestically, however, dynamics weakened as both private consumption and fixed investment eased markedly. Going forward, available data points to only modest growth in Q4: Although industrial production recovered in November, average growth for October–November was well below that of Q3.

Moreover, retail sales growth waned for the eighth consecutive month in November, pointing to a further slowdown in household spending towards year-end.

In other news, on 6 January, Russian and Belarusian officials reached an agreement to restart Russian crude oil supplies to Belarusian refineries after Moscow halted deliveries on 31 December over a contract dispute—averting a potential blow to the economy which depends on Russia for 80% of its energy needs.

Market Trend

Belarusian automotive industry has been heavily depending by the Russian auto market in terms of source of new vehicles both through the official and non-official distribution channel. Following the 2010 crisis when sales felt down at 12.899 units, the market recovered a level between 25.000 and 30.000 in period 2013-2017, before than the government has taken serious actions to counteract the grey market, supporting the strong request from the entire industry.

Improved economic conditions together with the dramatically cut of grey market, fueled the new vehicles official registrations lifting at the all time record in both the 2017 and 2018 with 54.549 sold last year.

In 2019, the market has further grown despite being in an economic environment below the expectations, closing over 60.000 units, first time ever. Indeed, Total sales have been 65.099, up a robust 23.8%.

The market growth was driven up by the strong performance reported for the leader, Lada, which improved 55.3% gaining a share of 25%.

In second place, Renault improved 5.2% while the third, Volkswagen, surged in double-digits. The star of the year was the Chinese Geely, which has more than doubled its sales escalating the ranking up to the 4th place.

Nissan, Mercedes and Toyota have struggled, losing in double-digit.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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