Hungary 2024. New Market Leader Suzuki Up 4 Positions


Hungarian Auto Market increasing in 2024. Total sales in March totaled 9,259 units (-19.5%). Suzuki becomes the new market leader booming 134.8% and 4 spots.

Market Trend and Outlook

The Hungarian auto market in March was down 19.5%, with figures at 9,259. YTD sales up to 31,668 while being up by 7.1%.

Looking at cumulative data up to March 2024 brand-wise, Suzuki -up 4 spots- gains leadership with 5,070 sales (+134.8%) followed closely by the runner-up Toyota -down 1 spot- with 3,850 units sold (-10.6%).

In 3rd place ranks Skoda -up 1 spot- with 2,885 sales (+30.1%), in front of Nissan -up 2 spots- at 2,227 (+354.5%), Volkswagen -down 3 spots- at 1,964 (-15.4%) and Dacia -up 1 spot-at 1,453 sales (-8.0%).

Kia loses 1 spot ranking into 7th position with 1,448 sales (-24.4%), followed by Mercedes -up 1 spot- at 1,419 sales (+26.1%), Ford -down 6 spots- at 1,195 (-47.9%) and BMW -down 2 spots- closing the Top 10 with 1,074 new car registrations (-22.2%).

Looking at specific models the Suzuki Vitara became the new best seller, while being up 212.1% in year-on-year sales and 5 spots in the rankings, followed by the previous year’s leader the Suzuki SX4 S-Cross, up 78.6%.

Medium-Term Market Trend

The last decade has been exceptional for the Hungarian car market. From 2010 to 2012 the Hungarian market moved up and down between a low of 43,474 sales in 2010 and 56,517 sales in 2011. In 2013 started a 7 year uptrend, with the market reaching 6 new all-time highs until a peak in 2019 at 157,790.

The pandemic arrived in 2020 causing the Hungarian car market to fall 19% down to 128,030 new car registrations.

The following year sales fell further reaching 121,545 by the end of 2021. In 2022 volume dropped even more, reaching 111,043 cumulative sales, an 8.8% loss compared to the prior year

In 2023 the market fell 2.9%, with figures at 107,802.

Tables with sales figures

In the tables below we report sales for top 10 Brands and top 10 Models.

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