Cameroon 2021. Leader Toyota Holds 57.6% Share In Market Down 31.2%

325
Cameroon car market
The 2021 Kia Stinger

Cameroon’s Auto market in 2021 drops 31.2% with 1,818 sales, reporting a double-digit drops in all quarters except for Q2. Leader Toyota remains unchallenged, and keeps gaining market share.

Market Trend

Cameroon’s car market this year was unable to grow and reported a negative performance all year except for Q2.

Cameroon’s vehicles sector is still populated by imported used vehicles and is facing a negative trend, as new car registrations have declined by 600 near units during the last 3 years. Indeed, the market fell from 3,752 units in 2016 to 3,116 in 2017, while registering a flat performance in 2018 (+1.2% ) at 3,152.

In 2019, the market reported a shy recovery. Indeed, Full-year sales have been 3,279, up 4% from the previous year.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 2,641, reporting a decline of 19.5% compared to 2019.

In 2021 the year started quite badly for the Cameroon market, in fact, in Q1 450 units have been sold, reporting an 34.9% decrease in sales compared to Q1 2020, while in Q2 sales started growing due to the incredibly low levels of the previous year, reporting a 51.1% increase in sales.

In Q3 sales dropped again 43.6% with 444 units sold, and remained down 46.7% in Q4 with 454 units sold.

Indeed, Full-Year sales for 2021 have been 1,818, reporting a 31.2% decrease compared to 2020.

Cameroon quarterly sales variation
Cameroon quarterly sales variation

Brand-wise, this year the leader Toyota (-26.5%) gained 3.6% market share, followed by Renault (+38.2%), which gained 4.2% share. Mercedes (+11.1%) was in the third position and gained 1.9% market share.

The most sold model in the country is the Toyota Hilux with 346 sales (+59.4%), holding 19% market share.