Georgia 2020. Toyota held 32.7% share in market down 22.9% in the First Half

Georgian vehicles market

Georgian vehicles market in the second quarter of 2020 moderately improved from the Q1, despite the country faced unprecedented economic contraction in April-May, due to strict lockdown measures. Indeed, the Q2 reported 868 units sold, leading the First Half at 1.650 (-22.9%).

Q2 2020 Light Vehicles sales figures

In 2020 the markets started on a negative tone, as the Coronavirus outbreak induced the Government to announce special measures. Indeed, from March 16 the government banned entrance to Georgia for any foreign nationals for the next two weeks, while recommendations were made to all elderly citizens to avoid mass gatherings and isolate themselves. As a result, in the First Quarter the market crumbled 28.1% with 787 units sold.

In the second quarter, the market has moderately improved, with 868 units sold, despite the country faced unprecedented economic contraction in April-May, due to strict lockdown measures and closure of non-essential businesses. Furthermore, the Government delayed the opening of international borders to 31 July.

As a result, the First Half ended with sales at 1.650, down 22.9% from the previous year.

Brand-wise, Toyota kept the market crown, reaching 32.7% market share, ahead of Hyundai and a fast-growing Mitsubishi, which jumped directly on the podium.

Medium Terms Market Trend

Georgian vehicles market in recent years has been quite stable with total vehicles sales in 2017 at 3.470, down 1.3% from the previous year. However, despite all positive news from the economic and political side, the development of new vehicles market is still limited by the import of second hands vehicles from other CIS countries. In 2018 the market fully recovered ending the year with registrations at 4.073 (+17.4%) and in 2019 it further improved, reaching 5.670 units sold (+39.2%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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