Jeep 2017. Global Sales dragged down by North America

Jeep Global Performance
Jeep Global Performance

Jeep Sales Performance in the 2017 was negative despite the strong increase reported in Latin America, Asia and others regions. The balance is hit by the double-digit lost reported in North America. The Grand Cherokee is the best-selling model.

Following the remarkable performance scored in the period 2010-2016, when it was the fastest growing brand in the World, during the 2017 Jeep has lost 3.7% of sales with 1.406.000 units.

At regional level, the lauch of the last generation of the Compass boosted sales in Latin America (+36.8%) and in Asia (including China, Japan, India and Korea) (+14.6%). Sales were almost positive in the CIS countries as well (+7.8%) and – despite the negative conditions – in the GCC (+7.6%). Unfortunately, the lost reported in North America (-11.2%) dragged down the global balance.

At model wise, the best model was the Grand Cherokee with 306.000 sales (+8.0%) followed by the Renegade with 291.000 (+3.1%) and the Cherokee with 285.000 (-20.4%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Jeep Global Performance Report

In the period 2010-2016 Jeep global sales had been the best in the World with sales raised 230% from 0.44 million in the 2010 to 1.45 million in the 2017 performing a spectacular Compound annual growth rate  (C.A.G.R) of +38.5%, while the industry CAGR in the period was +4.6%.

In this period, Jeep gained 21 positions within the Global Car Brands Ranking landing in the 18th place, the best among existing brands.

Sales split at regional level confirmed in the 2017 the supremacy of the American region counting the 75.8% of total sales (it was 86.1% in the 2010). Sales in Asia had grown their weight actually counting 15.2% (from 6.2%) while sales in Europe gained less, actually counting 7.5% (from 4.7%).

In our report we figure out this brand’s sales data in 108 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 63.7% of global sales share (from 66.0% in the 2010), ahead of China with 13.5% (from 4.2%), Canada with 5.7% (from 8.5%), Brazil with 4.0% (from 0.2%) and Italy with 2.8%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
79Europe East2.4572.6196,6%0,2%2.851
11America North1.012.404898.864-11,2%63,9%927.009
97Africa North4.7352.245-52,6%0,2%2.012
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
12Jeep Grand Cherokee306.313283.6928,0%
23Jeep Renegade291.627282.9323,1%
31Jeep Cherokee285.238358.131-20,4%
45Jeep Compass260.487148.14375,8%
54Jeep Wrangler230.929235.904-2,1%
66Jeep Patriot44.770145.405-69,2%